realme offers Valentine’s Day deals and dinner dates

By Maynard Lumhod

No squad member will be flying solo this love month as the country’s number 1 smartphone brand realme Philippines celebrates its love, realme Valentine’s Day special.

From February 1 to 14, realme Philippines will be running a series of online activities to engage its fans and supporters and give them a chance to win exciting prizes.

To make the celebration even much sweeter, realme is also offering a special offline bundle promo for squad members who are on the lookout for the perfect gift for their sweethearts or themselves this Valentine’s Day.

“February is a beautiful month to celebrate love with our Filipino squad and fans. Besides celebrating Valentine’s Day in February, it is also the month of self-love and appreciation. The love, realme campaign is our way to spread these important messages to every Filipino, especially to the youth. With this, we are launching a series of activities and special promos to show our love and appreciation to every Filipino and give back to the support they have given to the brand,” shares VP for Marketing Austine Huang.

Love comes in a bundle with realme’s in-store promo

If you’re on the hunt for a great last-minute Valentine’s Day gift for your tech-savvy sweetheart, realme Philippines has got you covered! The brand is offering a special Valentine’s Day bundle promo from February 13 to 14 in 50 participating realme stores nationwide.

Customers may avail of the realme AIoT + smartphone bundle which gives them a 10 percent discount and a PhP 500 off on any purchase of a realme AIoT device and a realme smartphone, respectively.

RELATED: realme 6 Pro review

The smartphones included in this promo are the realme 6 Pro, realme 6, realme 7 Pro, realme 7, and the realme X3 SuperZoom. During the promo period, a 10 percent discount per item will be given for every bundle purchase of 2 realme AIoT devices.

As an additional treat, realme fans and supporters may have a chance to win more prizes from the leading smartphone brand for every PhP 10,000 worth of in-store purchase of realme products.

Win special prizes in realme’s TikTok and Facebook contests

realme fans and squad who enjoy creating video content may join realme’s Valentine’s Day video challenge on TikTok. realme Philippines will be uploading 4 videos on its official TikTok page starting February 3 until February 14, which the realme squad could duet for their own entry into the competition. The wittiest and most creative TikTok videos will win a realme Buds Q and a romantic dinner date for two from realme Philippines.

Also, from February 1 to 12, realme fans may join realme’s pickup line contest on its official Facebook page. The contest is open for all realme squad members aged 18 years old and above.

RELATED: realme X3 SuperZoom review

On a dedicated post of realme Philippines on Facebook, fans can participate in the contest by dropping their wittiest pickup lines in the comment section together with a photo of their loved one.

The 3 most liked pickup lines will win an all-expense paid dinner for two on Valentine’s Day plus PhP 5,000 worth of realme products. Winners will be announced on February 12, 6:00 pm via Facebook post on realme’s official Facebook page.

To stay updated and know more about the love, realme Valentine’s campaign of the leading smartphone brand, readers may visit realme’s official Facebook and Instagram accounts.

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Nissan’s new logo: Conveying the power of achievement

07/20/2020

We are more connected than ever before. People are growing up with access to knowledge and the potential for interaction that the internet offers. Our lives are as much digital as they are physical. Hence strong brands need to have effective touchpoints in both realms.

For the past 20 years, Nissan’s outgoing logo has been a beacon on its vehicles and so much more. It has served as an identity, a business card, a handshake, and the first greeting between customers and the driving excitement that Nissan vehicles provide. For decades more, Nissan’s logo has stayed true to a belief held by its founder Yoshisuke Aikawa, “Shisei tenjitsu o tsuranuku,” which he interpreted to mean, “If you have a strong belief, it penetrates even the sun.”

While keeping this essence alive, Nissan’s new “calling card” reflects the significant changes in society over the last two decades. It is a reimagination of the iconic Nissan brand logo for a new chapter.

Nissan’s new logo comes alive as it pivots to the future while staying proudly connected to its rich heritage, and tradition of innovation. The company name remains at the center of the logo, communicating an instantly recognizable brand that evokes past milestones and memories while also conveying evolution.

The design process

The journey began in the summer of 2017, when Alfonso Albaisa, Nissan’s senior vice president of global design, began to study potential changes to Nissan’s logo and brand identity. He set up a design team led by Tsutomu Matsuo, deputy general manager of Nissan’s advanced design department, to study everything from a subtle evolution to a complete reinvention. Albaisa offered the keywords “thin, light and flexible,” and set Matsuo and his team on their journey.

“Inspiration was drawn from breakthroughs in science, technology, and connectivity. How these have brought fundamental changes to our customers,” said Albaisa. “As you can imagine, visions of digitalization started swirling in our heads.”

Over the next two years, the team sketched and plotted several iterations, always keeping Aikawa’s directive words in mind: “be passionate, be an innovator, be a challenger.”

The team needed to consider several variables, including an early decision for the logo to be illuminated on upcoming all-electric models. This presented technical challenges, such as gauging the thickness of the logo’s outline to ensure a crisp impression when lit, and of course compliance with government regulations for illuminated elements on cars. The logo also needed to make a strong impression when not illuminated, such as when it appeared digitally or on paper.

No matter the medium, this new logo needed to unequivocally stand for Nissan, and do so with impact.

After countless sketches and several mock-ups, the result was a logo with a two-dimensional impression. Looking more designed than manufactured, it has the flexibility to live in multiple worlds. The process started in 3D and then developed in 2D – the illuminated brand badge was drafted first, pulling the illuminated area out to represent the brand in 2D form.

The overall effect of the redesign is a transition from a hard-edged, industrial feel to a refined, familiar, and digital-friendly look. It signals the evolution of Nissan as not only a traditional vehicle manufacturer to a provider of mobility and services.

“The new Nissan logo communicates our guiding message, carried over from past iterations: If you have a strong, determined belief, it can even penetrate the sun,” said Matsuo. “At Nissan, this strong belief in the power of achievement has never wavered and can be seen in our pioneering efforts in electrification, driver assistance, and digital connectivity. Our logo has to convey all of this in just a glance, to show our commitment to our customers, employees, and society.”

Reaching customers with an impactful presence

The new logo will begin appearing in July, both in digital and physical forms. Nissan’s electric vehicles will feature an exclusive illuminated logo lit by 20 LEDs (corresponding to the number of years between logo redesigns), a prominent visual reminder that Nissan is driving towards an electrified future.

This will be followed by the new logo being incorporated across mediums; from letterhead and dealership signs to social media and digital advertising. One of four iterations will allow the new logo to flexibly accommodate varying communication points.

Notably, in certain digital and video applications the logo will actually “come alive” as it shifts and pulsates against a variety of backgrounds, allowing the logo to reflect today’s ever-changing environment and the flexibility needed to remain exciting, relevant and intriguing.

The recently unveiled Nissan Ariya, the first crossover EV for the brand, is the first car to be emblazoned with the new logo. As the new icon of Nissan Intelligent Mobility – designed to fully embody the three pillars of Intelligent Driving, Intelligent Power and Intelligent Integration – the Ariya is not only fitting, but was also a key influence on the tailoring of the logo.

“The Nissan Ariya is our latest electrified vehicle, packed with advanced technology,” said Albaisa. “It’s the perfect platform for this new logo.”

Additional vehicles will sport the new logo in the coming years as the new chapter of Nissan evolves.