Astara Philippines, positioning itself for expanded growth and reinforced market leadership, has revealed significant changes to its executive team, effective from September 1, 2023. The company has appointed Franz Decloedt as the new Brand Head of GAC Motor, and has welcomed Timmy Naval-de Leon as the Marketing Director overseeing all brands under Astara Philippines.

Franz Decloedt, who previously held the role of Marketing Director at Astara Philippines since March of this year, has been promoted to the prestigious position of Brand Head of GAC Motor. In this elevated role, Decloedt will lead GAC Motor’s brand operations, directing strategic sales and marketing initiatives while contributing to the brand’s continued achievements. He will also manage the sales and marketing strategies for Peugeot until a new brand head is named. Decloedt brings more than two decades of marketing leadership experience in both the automotive and FMCG industries.

“Franz’s unwavering commitment, innovative thinking, and proven track record uniquely qualify him to guide the GAC Motor brand to new levels of success. We are confident that his insights and leadership will steer our brand’s growth in the competitive automotive landscape,” stated Raoul Picello, Managing Director of Astara Philippines.

Assuming the role of the new Marketing Director at Astara Philippines is Timmy Naval-de Leon, a seasoned professional with over 20 years of expertise in marketing and corporate communications within the motoring industry. Naval-de Leon is well-positioned to steer strategic marketing endeavors and brand-building initiatives across all automotive brands distributed by Astara Philippines.

“We are delighted to welcome Timmy as the new Marketing Director of our organization. Her wealth of experience and fresh perspectives will play a pivotal role in amplifying our brand’s presence and engagement in the market, particularly during this crucial phase of our company’s expansion,” added Picello.

Astara Philippines maintains its steadfast commitment to providing exceptional vehicles and services to the market, and these strategic appointments underscore the company’s dedication to being the preferred partner for leading automotive brands.

Picello emphasized the broader strategy, stating, “These leadership appointments are integral to our long-term strategy aimed at strengthening our standing as a significant player in the local automotive landscape. Our progress in growth and organizational enhancement is evident, and we anticipate more exciting announcements in the near future.”