L’Oréal together with hardware startup Zuvi has introduced the AirLight Pro at CES 2024 — a groundbreaking hair drying tool. This innovative product not only clinched the CES 2024 Innovation Award but also promises a new era in haircare technology.
AirLight Pro sets itself apart through its utilization of infrared light as the heat source. This approach enables gentle hair drying without extreme heat, potentially safeguarding hair health by minimizing heat damage. The drying technique emphasizes preserving internal moisture while efficiently addressing surface water, contributing to smoother and more hydrated hair.
Priced at an estimated under US$ 400, AirLight Pro positions itself as an affordable alternative to the Dyson Supersonic, which starts at $430. This strategic pricing probably aims to make AirLight Pro accessible to a broader consumer base. The anticipated launch in 2024, initially in the United States and Europe through L’Oréal Professionnel, ensures that beauty enthusiasts worldwide can soon experience this revolutionary hair-drying tool.
Designed with a focus on long-term hair health, AirLight Pro aims to minimize frizz and breakage. Its cutting-edge industrial design, crafted by a collaboration of over 100 experts, includes a special 17-blade, high-speed motor and patented infrared technology. This combination ensures fast drying without excessive heat, leaving hair with a radiant shine.
Notably, AirLight Pro proudly boasts a sustainable edge, with 31% less energy consumption compared to traditional dryers. This aligns with L’Oréal’s broader commitment to environmental responsibility, making it an appealing choice for consumers who prioritize sustainability.
AirLight Pro places a strong emphasis on long-term hair health and hydration, seeking to minimize frizz and breakage. In contrast, the Dyson Supersonic prioritizes speed, styling versatility, and an overall premium experience.
Either way, the AirLight Pro emerges as an exciting addition to the realm of hair-drying tools and the expansion of beauty tech in general.
