At the heart of this initiative is a powerful digital video featuring Michelle Cobb (pro volleyball player), Inna Palacios (Philippine National Football Team player), and Sofia Gonzalez (former Philippine National Gymnastics Team member).

Beyond the video, Dove is expanding its efforts by partnering with Atleta Filipina, an organization dedicated to supporting young Filipina athletes through training clinics, mentorship programs, and community-building events. As part of this collaboration, Dove brought together over 60 Filipina athletes to share their personal experiences with body image struggles and how they turned their insecurities into strengths.

To mark International Women’s Month, Dove also hosted a special event in partnership with Atleta Filipina’s StrongHER Together: Women’s Empowerment Day. Young female athletes, some as young as four years old, participated in sports clinics and confidence-boosting activities, reinforcing the message that every body is built for greatness.

As part of its ongoing commitment, Dove is also welcoming a new spokesperson who will amplify the campaign’s message and inspire more Filipina athletes to embrace their strengths. While details of the ambassador’s official onboarding are still under wraps, Dove promises that this figure will be a strong advocate for body confidence and women in sports. The brand is also set to launch Atleta Filipina: She Speaks, a digital interview series featuring top athletes like Jia Morado and Denice Zamboanga, who will share their journeys, struggles, and victories in overcoming body insecurities.