Dyson announces the upcoming launch of the Dyson Airstrait straightener – wet to dry straightening with air, fuelled by Dyson’s desire to improve everyday technology. No hot plates. No heat damage,

The Dyson Airstrait straighter is already available in the USA for US$ 499. It’s also slated to release on April 16 in the Philippines for PhP 33,900. Pre-orders are now available.

In true Dyson fashion, the Airstraigt will come in charming colors: Prussian Blue/Rich Copper, Nickel/Copper, and Ceramic Pink Rose Gold

Designed for all hair types, the Dyson Airstrait can create natural-looking straight styles while maintaining hair strength and health. Its unique design features two arms that emit a precisely angled high-pressure blade of air, drying and styling your hair simultaneously.

Apart from its design, a couple of other things distinguish the Dyson Airstrat including the Dyson Hyperdymium motor which is specifically engineered to be at the heart of Dyson’s Hair Care technologies.

It is small, light, and powerful enough to generate the airflow needed to dry and straighten wet hair simultaneously.

It also offers Intelligent Heat Control like other Dyson stylers and also offers two styling modes with temperature controls ranging from 80°C to 140°C.