Dyson is expanding its beauty line with the introduction of its first-ever wet line styling products, the Dyson Chitosan formulations range.
This new line is powered by chitosan, a unique macromolecule derived from oyster mushrooms, combined with Dyson’s Triodetic technology. Unlike traditional styling products that use polymers to create stiff bonds, Dyson’s Chitosan formulations offer a flexible, all-day hold without crunch. This flexibility ensures your hair maintains its natural movement and shine, even in humid conditions.
These products are engineered to work seamlessly with Dyson’s hair tools, making your favorite styles last longer. With the user in mind, Dyson also made sure to provide a precision applicator that has been” rigorously tested” to deliver the same amount, pump after pump. An exact 0.22ml is dispensed every time.
More interestingly, Dyson introduces a brand-new NFC experience. By tapping on the product with your NFC-enabled smartphone, you can access styling guides, dosage guidance, formulation and ingredients, and even offer ways to repurchase the product in an instant.
The Chitosan Range
1. Pre-Style Cream:
- Function: Primes, holds, and conditions hair.
- How to Use: Apply to damp, towel-dried hair before styling.
- Benefits: Reduces frizz by up to 50%, adds smoothness and shine, and works for all hair types.
2. Post-Style Serum:
- Function: Holds, hydrates, and defines hair.
- How to Use: Apply to dry, styled hair for flexible hold and shine.
- Benefits: Hydrates, reduces frizz by up to 50%, and protects hair from humidity.
Pricing and availability
Unfortunately, the Dyson Chitosan range’s price and availability in the Philippines have yet to be disclosed. In the USA, the Dyson Chitosan Pre and post-style serums go for US$ 59.99 for 100ml with refill packs available for US$ 54.99. The Dyson Chitosan Pre-style cream is also available in 15ml containers for US$ 19.99. All products are available for purchase through Dyson’s official site.
