Dyson just released new headphones. No, it’s not an air purifier, too. Or maybe a new hair styler/headphone hybrid. The Dyson OnTrac is the company’s first high-fidelity, audio-only headphones.

Embracing a chunky retro design, the Dyson OnTrac isn’t short on features and customization, either. The OnTrac offers a wide range of color combinations to choose from — 2000 to be exact. You can customize the colors of the outer caps and ear cushions, which are made from soft micro-suede and high-grade foam for superior comfort. The headphones also feature multi-pivot gimbal arms to relieve pressure and enhance comfort.

Talking hardware, the Dyson OnTrac headphones feature 40mm, 16-ohm neodymium speaker drivers and advanced audio signal processing. They reproduce frequencies from as low as 6 Hertz to as high as 21,000 Hertz, delivering deep sub-bass and clear highs.

With 8 microphones on board, the Dyson OnTrac can sample external sounds up to 380,000 times per second for best-in-class noise cancellation. The OnTrac claims to suppress up to 40dB of unwanted noise.

But one of its most impressive offerings is its claimed 55-hour battery life, even with ANC enabled.

The Dyson OnTrac headphones also come with a range of smart features for added convenience. The MyDyson app allows users to choose between three custom EQ modes (Bass Boost, Neutral, and Enhanced) and provides real-time soundtracking to monitor in-ear and external volume levels.

The headphones include capacitive sensors that detect when the earcups are removed, automatically pausing the audio and resuming once replaced.

An intuitive joystick on the earcups makes it easy to control playback and access voice commands, while dual beam-forming microphones ensure crystal-clear calls by isolating the user’s voice from background noise.