A new Dyson device was introduced at this year’s New York Fashion Week– the Dyson Supersonic r.
Smaller and lighter than ever, the Dyson Supersonic r features a new streamlined heater, the Dyson Hyperdymium motor, and intelligent Radio Frequency Identification (RFID) sensors in each attachment. These sensors communicate with the hair dryer making it smart and automatically adjusting the motor and heater to deliver optimal airflow and temperature, ensuring fast drying, and smoother, frizz-free, and shinier results.
Designed to address the needs of stylists, the Dyson Supersonic r is also 30% smaller, 20% lighter, and more maneuverable than its predecessor.
Understanding the challenges faced by stylists, Dyson conducted extensive research, surveying and interviewing hundreds of professionals to inform the development of the Supersonic r. According to its research, the company found a stylist will typically see between 4-16 clients each day, spending on average 30 – 60 minutes styling per client, adapting their angle up to 30 times during one styling session. Stress-related wrist injuries such as carpal tunnel are common within the stylist community and its for this reason and insight that the Supersonic r is designed with a unique but ergonomic form factor.
Weighing less than a bottle of hairspray, its special ‘r’ curve designs allow both casuals and professionals to effortlessly reach difficult areas and avoid stressful wrist, arm, or hand positions. Dyson’s proprietary streamlined flow heater technology ensures even heat distribution as well, preventing heat damage and maintaining hair health. The hair dryer is equipped with intelligent heat control, scanning temperature over 20 times a second, preventing extreme heat damage and protecting natural shine.
As mentioned earlier the Dyson Supersonic r also features integrated RFID sensors in each attachment, allowing for intuitive and intelligent adjustment of airflow and temperature to suit all hair types and styles. Attachments can remember the last used settings, reducing adjustment time, and can be customized to individual preferences.
With three precise airflow settings and four heat modes, including a constant cold shot, the Supersonic r is designed for ease of use during styling sessions. The depth-loaded filter captures professional pollutants, ensuring machine performance and lasting up to two times longer between cleans.
