Excitement is building as Toyota Motor Philippines (TMP) prepares to make a splash at the 9th Philippine International Motor Show (PIMS), taking place from October 24 to 27, 2024, at the World Trade Center in Pasay City. This year’s theme, “Dare. Drive. The Future Redefined,” promises an exhilarating showcase of cutting-edge automotive innovations and sustainable mobility solutions.
As part of its Beyond Zero initiative, TMP will present a lineup that highlights its commitment to carbon neutrality.
Among the show-stopping attractions is a concept car making its debut in Southeast Asia — a futuristic design that embodies Toyota’s vision for a more sustainable automotive landscape.
Event-goers can also look forward to a diverse array of electrified vehicles, including hybrids and fully electric models that have yet to hit the Philippine market. This is an excellent opportunity for car enthusiasts to get a first look at these groundbreaking innovations. Among the lineup are hybrid electric vehicles (HEVs) like the Corolla Cross, Yaris Cross, and Zenix, all of which will be available for test drives, allowing visitors to experience Toyota’s commitment to performance and sustainability firsthand.
But it’s not just about the cars! TMP will also showcase its latest mobility solutions, such as the Toyota RentaCar service and Fleet360, designed to meet the evolving needs of customers.
TMP’s First Vice President for Vehicle Sales Operations, Mr. Danny Cruz, expressed enthusiasm about the showcase, stating, “Our showcase is a demonstration of our multi-pathway approach to carbon neutrality, and we would like to encourage everyone to join us and see how we can achieve a Beyond Zero future.” This sentiment encapsulates the spirit of PIMS, inviting all attendees to be part of an exciting journey toward sustainable mobility.
