Nissan continues its push for the Kicks e-Power vehicle as it unveils the brand’s first-ever 3D billboard in the Philippines.

A first in Asia, Nissan took part in the launch of the country’s biggest LED billboard at Bonifacio Global City in the Philippines. The ad features Nissan’s hybrid vehicle as it “seemingly breaks out of a virtual showroom display and onto the highway” as described by the company in a press release.

Check it out here:

“Nissan has always sought to provide excitement built into its products. This also extends to how we create immersive experiences for our customers,” says Juan Manuel Hoyos, President of Nissan Philippines. “The Kicks e-POWER is the perfect vehicle for this medium as it revolutionizes the current hybrid technology, offering an exciting and fully electrified drive without the need for plug-in charging,” he adds.

In addition to the new 3D billboard ad, Nissan has also set up an interactive display in the area showcasing the All-New Nissan Kicks e-Power hybrid alongside the full EV Nissan Leaf. The All-New Nissan Livina will also be making an appearance. The exhibit will be available to visit from October 27-30 at the C1 Park in Bonifacio Global City.