Vitamin C is a powerhouse ingredient known for its brightening properties and ability to combat dark spots, making it a staple in many skincare routines.
Garnier, a well-loved favorite in Southeast Asia, addresses the need for Vitamin C in daily skincare by introducing two new products to its Bright Complete lineup: the Garnier Vitamin C Serum Cleanser and the Vitamin C Booster Serum.
Specially formulated for Asian skin, these products promise to tackle dark spots, uneven tone, and dullness — common concerns for those exposed to tropical climates and high UV levels.
The Bright Complete Vitamin C Serum Cleanser is designed to remove up to 99% of impurities while brightening the skin in just one wash. Featuring a gentle, non-drying formula, Garnier says its newest products are backed by testing on over 200 Asian consumers.
The Vitamin C Booster Serum, on the other hand, targets hyperpigmentation and uneven skin tone. It aims to help fade dark spots and reveal a more radiant complexion. Like the cleanser, Garnier made sure to test the Vitamin C Booster Serum on over 500 Asian skin tones to ensure compatibility and effectiveness, even for sensitive skin.
With these two products, Garnier continues its mission to provide effective, science-backed skincare solutions that address the unique needs of Asian skin.
The difference of Asian skincare
Over the years, research has found that Asian skin naturally produces more melanin making it more prone to hyperpigmentation, dark spots, and melasma. In regions with high humidity and intense sun exposure, like Southeast Asia, these concerns are even more prevalent.
Garnier’s research has found that Asian skin requires a mix of brightening ingredients, hydration, and sun protection to maintain a clear and even complexion. The Vitamin C Serum Cleanser and Booster Serum were specifically developed with these challenges in mind, ensuring that they not only brighten but also work effectively with different skin tones and types in the region.
Beyond skincare innovation, Garnier is also making strides in sustainability. At the Garnier Green Academy, the brand showcased its commitment to using Green Sciences— — a research-driven approach to creating skincare with high efficacy while minimizing environmental impact.
Currently, 67% of Garnier’s ingredients are bio-based or sourced from abundant natural materials, and 65% of its packaging is made from recycled or renewable materials. The brand also leads initiatives like the “Recycle for Rewards” program in partnership with Watsons, to ensure that beauty products are disposed of responsibly.
The Bright Complete Vitamin C Serum Cleanser and Vitamin C Booster Serum are now available at Watsons, Shopee, and Lazada, making it easy for beauty lovers across Southeast Asia to upgrade their skincare routine.
Maymay Entrata Joins Garnier as the New Face of Bright Complete
Filipina actress and singer Maymay Entrata has been introduced as Garnier’s newest ambassador. Known for her effortless style and glowing skin, Maymay swears by a simple yet effective routine—making the Bright Complete Vitamin C Serum Cleanser a daily essential.
“I believe in a skincare routine that works without being complicated. The Serum Cleanser is a great two-in-one product that cleanses while brightening, so it’s an easy addition to my daily self-care,” she shares.
With a trusted formula, eco-friendly initiatives, and a new ambassador who embodies modern beauty, Garnier continues to lead the way in accessible and effective skincare across Southeast Asia.
