Honda made a groundbreaking announcement, revealing the “Honda 0 Series,” a forthcoming global EV series set to debut in 2026. The announcement included the world premiere of two concept models, Saloon and Space-Hub, at CES 2024 in Las Vegas, Nevada. Additionally, Honda introduced a new H mark exclusively designed for their next-generation EV models.
The introduction of the Honda 0 Series aligns with the company’s commitment to its Global Brand Slogan: “The Power of Dreams – How we move you.” This slogan reflects Honda’s dedication to creating innovative mobility products and services that transcend limitations and enhance people’s abilities and possibilities, ultimately contributing to the realization of their dreams.
Honda’s ambitious goal is to achieve carbon neutrality for all its products and corporate activities by 2050. The company is actively pursuing electrification, with a target to make 100% of global sales electric or fuel cell vehicles by 2040.
The Honda 0 Series represents a significant transformation, emphasizing the company’s commitment to starting anew in its journey as an automaker. The series name, “0,” underscores Honda’s determination to develop a completely new line of EVs by returning to the starting point and creating from “zero.”
In 2026, Honda plans to launch the first model of the Honda 0 Series globally, beginning in North America and subsequently expanding to Japan, Asia, Europe, Africa, the Middle East, and South America.
The “0” in the Honda 0 Series signifies a fresh start and a return to Honda’s roots. The series aims to create a new beginning for the next generation of Honda vehicles, focusing on the M/M concept, the joy of driving, and the freedom of mobility that Honda has always valued.
Honda’s development team adopted a new approach, described as “Thin, Light, and Wise,” to redefine EVs and overcome constraints associated with battery capacity and vehicle size. The Honda 0 Series will embody the following five core values:
- Artistic Design: Centered on “The Art of Resonance,” the design concept aims to evoke resonance with the environment, society, and users, offering sustainable mobility products that expand possibilities in people’s daily lives.
- AD/ADAS Safety: Featuring Level 3 automated driving technologies and advanced driver-assistive systems (ADAS) from Honda SENSING Elite, the Honda 0 Series prioritizes safety and peace of mind. Future models will incorporate an AD system with increased automated driving functions.
- IoT and Connected Technologies: Leveraging Honda’s original vehicle OS, the 0 Series will provide a connected driving experience, learning user preferences and offering information about the surrounding areas, making it a fun and connected space.
- Joy of Driving: Honda’s original electrification and dynamics technologies aim to deliver an exhilarating driving experience, combining low-height styling with aerodynamic performance.
- Electricity Efficiency Performance: Utilizing Honda’s electrification technology, the 0 Series models target high electricity efficiency performance, minimizing battery capacity while ensuring stress-free charging and long-term battery performance.
The Saloon, the flagship concept of the Honda 0 Series, embodies the “Thin, Light, and Wise” approach with a low height, sporty styling, and a spacious interior. The Space-Hub, developed under the same design language, focuses on augmenting people’s daily lives by providing a flexible and connected space.
Honda revealed a new H mark to symbolize the transformation and commitment to new challenges. This mark, resembling two outstretched hands, signifies Honda’s dedication to enhancing the possibilities of mobility and serving the needs of Honda EV users. The new H mark will be featured on all next-generation EVs, including the Honda 0 Series models.
Watch the press conference here:
