Hyundai Motor Group is set to showcase its commitment to Busan’s bid for the 2030 World Expo with an exciting exhibition and road tour in New York City.
The group will unveil a collection of 20 captivating art cars featuring Hyundai’s IONIQ 5 and IONIQ 6 electric models, along with Genesis luxury brand’s Electrified G80 sedan.
These vehicles will be adorned with stunning graffiti artwork by the renowned Korean artist ‘JAY FLOW,’ bringing to life the vibrant essence of Busan with colorful designs that showcase the city’s icons and the slogan ‘BUSAN is Ready.’
Taking place from September 17 to 22, the art car exhibition will be hosted at the Genesis House New York, situated in Manhattan’s artistic Meatpacking District, and will also make appearances at iconic New York landmarks like Times Square.
These art cars will also embark on a captivating journey through the bustling streets of New York City, providing an opportunity for global leaders, tourists, and residents to experience the beauty of Busan’s culture, its forward-thinking mindset, and its readiness to host the 2030 World Expo.
Hyundai Motor Group is actively rallying global support for Busan’s bid to host the Expo. This effort includes deploying these eye-catching art cars in major cities worldwide, participating in bid support activities at international events, and emphasizing Busan’s commitment to a carbon-neutral expo with eco-friendly transportation for Bureau International des Expositions (BIE) delegations.
The impact of these art cars is already evident. Following their successful unveiling in Jakarta, Indonesia, during the ASEAN Summit, and in New Delhi, India, during G20-related events last week, Busan’s bid for the 2030 World Expo has garnered significant international attention. The artwork has received global acclaim, further bolstering support for Busan’s bid.
As part of their ongoing efforts to secure global support for Busan’s bid, Hyundai Motor Group has also created and shared over 80 pieces of content, including short-form videos and infographics for social media
These materials promote Busan as the perfect host city for the 2030 World Expo. Notably, two series of promotional videos, crafted in collaboration with Busan citizens and foreigners in Korea, achieved over 100 million global views within three months of their release in June, significantly boosting international support for Busan’s bid.
