Kia is set to enter the highly competitive pickup truck market with the upcoming Kia Tasman, unveiled at the Jeddah International Motor Show. The Tasman has been hinted at through concept teasers and various design patents, is expected to make waves as Kia’s first-ever pickup truck, showcasing the brand’s distinct design approach to what it means to be a Kia truck. It will be hitting markets globally in 2025.
The Kia Tasman pickup truck falls under the midsize pickup category and will be up against models like the Ford Ranger or Toyota Hilux.
Its front end showcases the brand’s signature Tiger Face grille, flanked by vertically oriented headlights for a confident, powerful look. It’s complemented by a high beltline, upright windshield, and strong angles throughout. It moves away from the bulk and chunk of the usual pickup truck and instead adopts a minimalist approach with a focus on function.
Offered in nine color options, from classic Clear White to bold Denim Blue and Deep Green, the Tasman’s appearance can be tailored for both traditionalists and those seeking a bit of flair. The X-Pro variant is even more adventure-ready with an additional 28mm of ground clearance and standard 17-inch gloss-black wheels outfitted with all-terrain tires.
The Tasman’s powertrain options are region-specific to cater to varying preferences and needs.
For instance, in South Korea, Kia will offer a 281-hp 2.5-liter petrol engine paired with an eight-speed automatic transmission. Meanwhile, Australian customers will have access to a 210-hp 2.2-liter diesel engine with 441Nm of torque, an ideal setup for towing and rugged conditions. In the Middle East and Africa, both petrol and diesel options are available, along with an optional manual transmission in select markets. No word on what will be available in the Philippines just yet.
On-road, the Tasman promises smooth handling and control thanks to Kia’s hydraulic suspension technology and frequency-sensitive dampers. The body-on-frame construction with a rigid rear axle and leaf springs provides a robust setup designed to carry significant loads without compromising cabin comfort. It’s also able to endure water up to 800mm deep and includes waterproof connectors to secure critical components for durability.
Inside, the Tasman adopts Kia’s clean design ethos, with large, functional air vents and a spacious cabin layout that leans into symmetry and simplicity.
The cabin is equipped with a unique triple-screen setup: two 12.3-inch displays bookending a 5-inch display for easy access to essential vehicle controls, entertainment, and navigation. Drivers can choose from five interior color schemes, including off-road-specific trims with rugged two-tone options.
Standard features include a Harman Kardon premium audio system, Apple CarPlay, and Android Auto compatibility. Kia’s Driver Assistance Suite incorporates advanced trailer profiling for towing convenience, while multiple cameras and sensors work together to offer enhanced situational awareness. Safety and convenience are top priorities here, with features that make hauling, towing, and off-roading simpler and safer.
Kia has also prioritized spaciousness, offering spacious rear legroom and reclining seats for the back row. Storage is also generous, with clever compartments like a folding console table, dual wireless charging pads, and a sizable hidden bin under the rear seats.
Kia understands that pickup owners often need tailored solutions, whether for work or recreation, so they fitted the Tasman with four bed configurations—Single Decker, Double Decker, Sports Bar, and Ladder Rack. Additional accessories like side steps, beadlock-style wheels, and rooftop tent racks are also available right from launch.
While Kia has yet to confirm pricing details, it’s expected that the Tasman will be positioned competitively in its segment to attract both commercial buyers and lifestyle enthusiasts. The global launch is set for 2025, with more specific market availability expected to be announced in the months leading up to release.
