Uniqlo and Daniel Arsham partner for new Pokémon collection

Uniqlo and Daniel Arsham partner for new Pokémon collection

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A new Pokémon collection is coming to Uniqlo but this time it’s in collaboration with visual artist, Daniel Arsham.

Daniel Arsham is a popular visual artist who has collaborated with a number of notable brands such as Dior and Adidas. He announced his latest project with Uniqlo through an Instagram video that showed fan-favorite Pokémon, Pikachu, stumbling upon a very Arsham-esque statue of itself.

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Over the past year, I have had the fortunate opportunity to work with the @pokemon company and the animators from their studio. As the first visual artist to be granted access to the Pokémon Archive, my intention with the project was to not only bring the universe of Pokémon and the characters into my work, but to have my work infiltrate the Pokémon universe, as well. As a part of my collaboration with Pokémon, a collection of designs with @uniqlo and @uniqlo.ut will be releasing April 24th online globally. My studio worked with the design team from the original series to create this animation, even using the real voice of Pikachu. Join me in Kanto over the next year as this special project rolls out. 🧩

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In doing this collaboration, Arsham makes history as being the first visual artist to be ever granted access to the Pokémon Archive. He detailed in his Instagram post that he and his studio had been working with the Pokémon Company and its animators to create this teaser for the collection. The video takes on the original art style of the first-generation Pokémon anime and, as Arsham says, even uses the real voice of Pikachu.

Arsham’s previous posts have already shown his interest in Nintendo and Pokémon which would make this collaboration pretty natural. He even invites his followers to join him in Kanto which may hint that this collection will feature Pokemon’s first generation releases.

The official capsule collection will have its worldwide debut on April 24 and will be available for purchase on Uniqlo’s official website.