Ford Philippines has announced the winners of the annual Henry Ford Awards (HFA) in a virtual awarding session attended by over 130 journalists, dealer partners, and Ford executives.
Now on its 20th milestone year, the HFA continues to recognize excellence and professionalism in Philippine automotive journalism, honoring the work of the country’s esteemed roster of motoring journalists. This year, the HFA has awarded winners from sixteen categories, including the newly-introduced Go Further Changemaker Award which recognized five journalists who have gone above and beyond the call of duty to help his or her fellow countrymen at the height of the COVID-19 pandemic last year.
The winners this year were selected from over 200 entries submitted by members of the automotive print, online, and broadcast media.
“The 20th Henry Ford Awards has become more meaningful this year as we paid tribute to the great work of Filipino motoring journalists who continue to keep the industry alive and their readers informed amid the pandemic. This year’s winners truly raised the bar in delivering automotive news that is timely and relevant to the public,” said EJ Francisco, AVP for Communications, Ford Philippines.
Winners of the 20th Henry Ford Awards
Driving Our Agnes in the Time of COVID
Monsi Serrano for PhilBiz News
Automotive Green Feature
This Car Needs No Roads
Ronald Delos Reyes for Daily Tribune
Automotive Industry Feature
The Pragmatic SUV
Randy Peregrino for BusinessMirror
Automotive Online Feature
Benjamin Dimson: How a Filipino Artist Built a Career Designing Porsches and Mercs
Vince Pornelos for AutoIndustriya
Automotive Online Lifestyle Feature
The ABC’s of ABS, EBD, ESP, ETC
Manuel Delos Reyes for 2nd Opinion
Arabelle Jimenez for Motourismo
Automotive Print Feature
What Happens When Cheap Oil Meets A Pandemic
Eric Tipan for Manila Bulletin
Automotive Print Lifestyle Feature
Anger Management in 2 Hybrids
Teresa Salazar for Philippine Daily Inquirer
Automotive Road Safety Feature
How to Properly and Safely Disinfect Your Car Interior
Julian Panlilio for AutoPH
Automotive Technology Feature
Do Expiry Dates for Child Restraints Really Matter?
Froilan Bacungan Jr. for VERA Files
Automotive Video Feature
Understanding the Mild Hybrid Geely Azkarra
Vince Pornelos for AutoIndustriya
Ford Automotive Feature
I Think My Father’s Ford Mustang Died With Him
Vernon Sarne for Visor
Ford Automotive Video Feature
Behind the Wheel: 2020 Ford F150 Review
Caco Tirona for AutoDeal
Best Automotive Section for Broadsheet
Philippine Daily Inquirer
Best Automotive Website
Top Gear Philippines
Go Further Changemaker Awardees
One for the Road Initiative
Masked Crusader Initiative
I’ll Hold the Line Song Composition
Food for the Heroes Initiative
Toy Run Initiative
Board of Judges
An esteemed panel of judges from the academe, corporate, and creative industries comprised this year’s HFA panel of judges.
For the first phase, which evaluated the entries on the overall composition, style, and substance, the judges were Dr. Maria Margarita Alvina-Acosta (Dean, Department of Communication, Miriam College), Dr. Arminda Santiago (Professor & Dean, College of Mass Communication, University of the Philippines – Diliman), Dr. Severino Sarmenta (Lecturer, Department of Communication, Ateneo de Manila University) and Dr. Cheryll Soriano (Professor, Department of Communication, De La Salle University – Manila).
On the other hand, the judges for the second phase looked at resonance, relevance, and overall impact of the entry to the reading audience. They were Joshua Aquino (Country Lead for Communications, Microsoft Philippines), Owen Cammayo (Vice President and Head of Corporate Affairs, Bank of the Philippine Islands), Ritzi Ronquillo (Chair, Awards Committee for the 2021 Gold Quill Awards, International Association of Business Communicators), and Mervin Wenke (Head of Communications and Public Affairs, Google Philippines).
Finally, the special judges for this year responsible for judging photos, videos, design and layout, content publishing, and website management included Cecile Alcantara (President, Coca-Cola Foundation), Pat Dy (Photographer), Jason Magbanua (Videographer), Dino Ocampo (Executive Creative Director, Ogilvy & Mather) and Carlo Ople (Vice President and Head of Marketing Communications, PLDT Home).