Toyota Motor Philippines (TMP) has officially launched the Next-Gen Toyota Tamaraw.
The vehicle was unveiled simultaneously across eight key locations nationwide, representing a strategic approach to meeting Filipino businesses’ and individuals’ evolving mobility needs.
The Toyota Tamaraw has long been an iconic nameplate for Filipino consumers, traditionally associated with reliability and durability. With the Next-Generation Tamaraw, TMP has reimagined this beloved vehicle for the modern era, creating a multi-purpose people and goods mover that seamlessly bridges business and personal transportation requirements.
Built on Toyota’s global IMV platform, the new Tamaraw retains the essential DNA of its predecessors while introducing cutting-edge features that address contemporary market demands.
During the launch, TMP President Masando Hashimoto highlighted the company’s customer-centric approach, emphasizing that their development process involved direct communication with potential customers to understand their specific needs and preferences. This strategy is evident in the vehicle’s design, which offers flexibility through multiple body styles and powertrain options.
The Next-Gen Toyota Tamaraw offers diesel and gas variants powered with diesel models featuring a 2.4L 2GD-FTV engine optimized for heavy-duty tasks. Gas variants come equipped with a reliable 2.0L 1TR-FE engine.
Toyota Motor Philippines has strategically positioned the Tamaraw to be accessible to Filipino consumers, with pricing starting at PhP 937,000 for the 2.4 Dropside DSL M/T LWB variant. The company plans to introduce even more affordable options, including a gas-powered variant expected to be priced below PhP 800,000.
The vehicle’s launch is particularly significant given the current market landscape. The commercial vehicle segment, which accounts for 73.64 percent of the market share according to the Chamber of Automotive Manufacturers of the Philippines, presents a substantial opportunity for the Next-Gen Tamaraw. TMP has further enhanced the vehicle’s appeal by offering comprehensive ownership experiences, including customizable insurance policies, service discount vouchers, and additional mobility solutions through Toyota Mobility Solutions Philippines (TMSPH).
Price and Variants of the Next-Generation Toyota Tamaraw in the Philippines
- 2.4 Dropside DSL M/T LWB
Price: PhP 937,000 - Gas-Powered SWB Variant
Price: Below PhP 800,000 (available at a later date) - 2.4 GL Dropside DSL A/T LWB
Price: PhP 1,075,000- Max output: 150/3,400 ps/rpm
- Max torque: 400/1,600-2,000 Nm/rpm
- Safety features: Driver and passenger airbags, ABS, and EBD
- 2.4 Aluminum Cargo DSL M/T LWB
Price: PhP 1,041,000 - 2.4 Utility Van DSL M/T LWB
Price: PhP 1,142,000
Other variants such as the short wheelbase (SWB) Utility Van, Dropside, and Aluminum Cargo will be available for retail at a later date. Interested customers can now place reservations at Toyota dealerships nationwide.
