Nissan celebrates JUKE designers for International Women’s Day

When the Nissan JUKE first came out, it definitely stood out of the crowd. In a sea of clean and sharp lines, the JUKE piqued people’s interest with its fun, bold, and somewhat exaggerated curves, much like a beach buggy. Its design left a mark on audiences and became a vehicle that’s not easily forgotten.

The JUKE’s memorable design can be attributed to Nissan Colour Manager, Lesley Busby, and Nissan Colour, Material, and Finish Designer Carine Giachetti. And as a tribute to International Women’s Day, Nissan celebrates the design duo and their extraordinary work.

Nissan Juke

Busby and Giachetti are part of the Nissan Design Europe team whose office resides in the heart of London. The pair were constantly inspired by the juxtaposition of new and old which are ever-present in the city’s architecture, art, and fashion. Through this inspiration, the designers were able to come up with the new Nissan JUKE that aimed not just to improve the path its predecessor has paved but to further elevate its fun personality.

“It’s really exciting for us to grow with that expectation and rise to the challenge, particularly with the new JUKE,” says Lesley Busby. “We can offer customers a new level of personalization and quality to match. That’s incredibly rewarding for us,” she adds.

The N-grade design package of the new JUKE gives customers access to multiple color combinations for the body, roof, and interior upholstery. With 21 premium material options to choose from for both interior and exterior use, customization can be made at an extremely personal level. Busby and Giachetti also made sure to integrate fine details such as soft-touch surfaces on the dash and door trims as well as intricate piping on the optional Alcantara upholstery to really round out the new JUKE’s design.

Giachetti says that apart from drawing inspiration from their surroundings in London, they also collaborated with Nissan Technical Center Europe as well as their colleagues in Japan. The JUKE’s design is the end product of a real-world collaboration between Nissan’s team and elements of the outside world. It’s dubbed as a “testament to the creativity and diversity of the team.”

Check out this short video of the two designers and the new Nissan JUKE.

 

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7 reasons to consider buying Ford EcoSport

02/08/2021

Over the years, Filipinos have developed a penchant for SUVs for a lot of reasons – versatility, capability, and space. Not to mention that modern-day SUVs have been equipped with technological features that enable a more interactive and safer driving experience.

Since it was first launched in the Philippines in 2014, the Ford EcoSport has become a familiar sight on city streets across the country, having gained wide appeal for its unmistakable combination of agility, affordability, and fuel efficiency of a compact car with ground clearance, flexibility, and spaciousness of an SUV.

This year, Ford is bringing the Ford EcoSport closer to Filipino drivers, particularly value-seeking customers who are looking to have an SUV as their first vehicle or those who are planning to upgrade from a sedan to an SUV. Here are seven reasons why the Ford EcoSport will give you the most bang for your buck:

It is a globally-renowned SUV

The EcoSport’s signature design, performance, and driver-assist features earned itself an outstanding reputation across the globe. To date, the EcoSport is sold in many countries and regions around the world, including the United States, Europe, Middle East, and Asia, and is enjoyed by customers for its versatility, fun-to-drive qualities, and efficiency.

It offers the right balance of power and efficiency

Equipped on EcoSport variants are either a 1.0L EcoBoost engine or a 1.5L engine, each offering the right balance of power and efficiency. The 1.0L EcoBoost engine has been a consistent ‘International Engine of the Year’ award recipient for many years. The Ford EcoSport also comes in the new 6-speed automatic or 5-speed manual transmission, offering an enhanced driving experience with faster and smoother acceleration.

It commands presence on the road with its high ground clearance 

Drive worry-free with the EcoSport’s high ground clearance of 209mm that outclasses the average sedan, expanding its versatility to more diverse driving environments and road conditions.

It allows you to park safely with the rearview camera 

Parking has never been made easier with the EcoSport’s built-in rearview camera which automatically activates when shifting into reverse gear. This handy feature makes parking hassle-free and saves you time when travelling to different destinations.

It keeps you connected while staying safe on the road

The enhanced SYNC 3 system with Apple Carplay and Android Auto capability on the Ford EcoSport allows you to stay connected while your hands stay on the wheel and your eyes on the road. Use simple voice commands to make calls, listen to text messages, and play your favorite music. 

It is an interactive SUV with a touchscreen display 

The EcoSport is smarter than ever with its touchscreen display that allows you to access vehicle controls and settings while driving with the simple touch of your finger. Enjoy the EcoSport’s redefined interface and intuitive smartphone-like functions. Enjoy a 9-inch color touchscreen display with the EcoSport Trend.

It’s now made more affordable with the same amount of great features

The Ford EcoSport is now available at a starting price of PhP 799,000 or PhP 23,000 all-in low downpayment. With the new starting price, the EcoSport is now one of the best value-for-money SUVs in the market today, as well as a better option for customers looking for a sedan because of its new price point. For this price, customers can own an SUV that offers a world-renowned design, performance, versatility, and the Ford driving experience.

“We are happy to bring the Ford EcoSport closer to more Filipino customers this year with more competitive pricing but still retaining its quality design, standout look on the road, performance and capability, and segment-leading features all rolled into a fun-to-drive SUV,” shares Ryan Lorenzo, director for marketing and field sales operations, Ford Philippines.

Visit the Ford Philippines website or any Ford dealer to get the best deals for the Ford EcoSport today.

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