At CES 2025, Oritek previewed a new chipset set to redefine Advanced Driver Assistance Systems (ADAS) in vehicles with the help of AI. These innovations aim to make driving safer, parking easier, and daily commutes less stressful, giving consumers a glimpse of what’s next for intelligent automotive technology.
Smarter AI headlights
Instead of adjusting your headlights manually, AI-based headlights do it for you.
While some of today’s vehicles can do that by automatically adjusting brightness, these smart systems automatically adapt to range, and direction based on road conditions, weather, and nearby vehicles as well.
Camera Monitoring Systems
Traditional mirrors are getting a futuristic upgrade. Camera Monitoring Systems (CMS) replace side and rearview mirrors with high-definition cameras, offering a wider and clearer view.
These systems detect obstacles and other vehicles in real-time, even under low-light conditions.
Zone Control Units
As cars get smarter, their systems need to work together seamlessly. Zone Control Units (ZCU) act as the brains behind various car systems, ensuring everything from climate control to infotainment runs smoothly.
By integrating these functions, ZCUs create a connected, personalized driving experience.
For drivers, this means your car learns your preferences, from seat adjustments to temperature settings, making your journey more enjoyable and efficient.
Stress-Free Parking
Parking assistance will get an upgrade thanks to AI. Instead of just relying on sensors and cameras, advanced AI processing will now be part of the formula.
With this upgrade, the system should be able to handle everything from parallel parking to tight garage spaces by analyzing the parking environment in real-time and then guiding the vehicle into position.
Unified Driving and Parking Assistance
Next-gen ADAS combines driving and parking systems into one cohesive experience.
Your car seamlessly switches between helping you on the road and parking itself in a crowded lot. For drivers, this means more confidence and less stress, whether you’re tackling traffic or finding a parking spot.
With the electric vehicle market, particularly in China, growing at an fast pace, it’s expected that these ADAS features will be integrated into upcoming EV models in the near future.
When will we see it in our vehicles?
As automakers continue to embrace these cutting-edge solutions, it wouldn’t be surprising to see these new AI features in vehicle releases within the next 1-2 years, depending on the development and production schedules of Oritek’s automotive partners.
