Peugeot Philippines is taking significant steps to enhance its brand presence in the country with the introduction of three redesigned dealer facilities.
Peugeot Bulacan1, Peugeot Manila Bay, and Peugeot Pasig, are the first to reflect the new global design of Peugeot showrooms and aim to provide a seamless and enticing experience for customers.
Centered around the updated Peugeot logo, the redesigned showrooms showcase a fresh visual identity that exudes strength and elegance. The new logo also symbolizes the brand’s shift towards a more minimalist and sophisticated approach.
The company adopts a more minimalist approach to design with the central area as the space to showcase the brand’s vehicles. Additionally, the predominantly white walls contribute to a clean and aesthetic environment.
Maricar Parco, the brand head of Peugeot Philippines, emphasizes the importance of aligning each dealership with the new brand identity, which represents a fusion of the brand’s rich heritage and its vision for the future.
Peugeot Philippines is actively expanding its network across the country and plans to open more showrooms and service centers. In addition to the recently unveiled facilities, new locations are set to open in BGC, Iloilo, and Cagayan de Oro, bringing the total number of locations to 14 by the end of the year.
In addition to showroom enhancements, Peugeot is also committed to improving service reliability and parts availability in all its service centers.
To achieve this, the manufacturer of Peugeot vehicles, Stellantis, has accredited Eurorepar Car Service as a supplier of maintenance parts. This accreditation provides Peugeot owners with out-of-warranty vehicles the option of more reasonably priced parts while still enjoying the high-quality service provided by authorized service centers.
Additionally, Peugeot offers the Emergency Roadside Assistance (ERA) program, which is supported by Ibero Asistencia, a global provider of roadside assistance services.
The ERA program covers various services such as vehicle recovery, towing, fuel delivery, flat tire replacement, locksmith service, and battery boosting. With every brand-new vehicle purchase, customers receive one year of free ERA coverage.