It has definitely been a whirlwind journey for three-year-old tech brand realme. Clinching the top spot in the local Canalys and IDC smartphone sell-in rankings for 2021, the brand continues to prove its strength in the industry as it aims to become the tech and lifestyle companion of every Filipino.
With all these milestones, realme is determined to keep the momentum going by daring to leap like never before.
During the #realXperience media event held on April 21, the brand shared how it intends to attain further success in the local tech scene. “We are eternally grateful to our Squad: our fans, stakeholders, employees, and industry partners for making realme their number 1 choice. This inspires us to continue outdoing ourselves by bringing more cutting-edge product innovations, a wider network of channels and stores, as well as a stronger industry presence through disruptive campaigns,” shares Austine Huang, realme Philippines’ VP for Marketing.
The #realXperience media event marks the first on-ground comeback of the brand since the start of the pandemic. As its main highlight, realme unveiled its latest campaign: #realmeMyNumber1 in celebration of its remarkable achievements in the country.
Through this campaign, the brand aims to celebrate its success and create a movement where the Squad can express why realme is their no. 1 choice.
To launch the campaign in true realme fashion, the brand unveiled the first-ever billboard featuring showbiz royalty Kathryn Bernardo, simultaneously airing across 20 major spots nationwide. You can find these at various locations around EDSA, C5, Trinoma, and also at select malls including Glorietta, Greenhills, Gaisano Grand Mall, Eastwood, and more.
The campaign also includes a social media giveaway where the Squad can get the chance to win prizes including their latest products: realme 9 Pro, realme Smart TV, and realme Pad Mini. realme is also gearing up to launch its first national photography contest called Pixel Perfect to encourage realme users and photography enthusiasts to take their skills to the next level.
In addition to these initiatives, the campaign will also underscore realme’s commitment to giving back and paying it forward. The brand is currently in partnership with leading delivery provider J&T Express to give assistance to families devastated by Tropical Storm Agaton in Leyte.
realme is cooking up several other events and initiatives in line with the #realmeMyNumber1 campaign.
