Samsung’s The Frame TV has always been a standout in the world of design-forward technology. Blending seamlessly with home decor, it can transform into a work of art when idle, avoiding the typical black-box look that many other TVs sport.

Since its debut, The Frame has captured the hearts of design-conscious consumers, inspiring a whole category of “art TVs” from other brands. However, Samsung isn’t content with just aesthetics — this year, they’ve announced The Frame Pro, a new version designed to offer both improved visual performance and a cleaner, more versatile design.

What’s New in The Frame Pro?

While the original Frame was widely adored for its ability to transform into art, it was always a bit lacking in the TV performance department.

Picture quality was fine but didn’t match the vivid, bright standards set by other high-end models. The Frame Pro changes that, starting with a Neo QLED display. This Mini LED-powered panel promises better brightness, contrast, and black levels. However, Samsung’s take on Mini LED differs from the traditional method, as the Mini LEDs are placed along the bottom of the panel rather than behind it.

This approach offers a degree of local dimming, though it’s not as precise as the full array dimming seen in other premium TVs. Still, during early demos at CES 2025, it was clear that The Frame Pro delivers better brightness and deeper blacks compared to its predecessor, especially when showcasing artwork.

Texture and detail in art pieces also pop off the screen more than ever before, making it even more effective as an art display.

Another major upgrade is the refresh rate, which jumps from 120Hz to a smoother 144Hz. This change makes The Frame Pro more appealing to gamers, with a promise of better performance during fast-moving action.

While it doesn’t support Dolby Vision (a feature some were hoping for), the higher refresh rate and improved display should make it more than sufficient for most gaming setups, especially when paired with the variable refresh rates.

Perhaps the most visually striking change is the Wireless One Connect Box. The Frame Pro now connects wirelessly via Wi-Fi 7, eliminating the need for a physical cable between the TV and the breakout box.

This change frees up the space around your TV for a cleaner, more streamlined look, and you can even place the One Connect Box up to 10 meters away from the screen without worrying about signal interference. Samsung has made the connection process more flexible, letting you place the TV and its inputs anywhere in the room without worrying about cables or awkward placements.

The Frame has always been as much about design as it is about functionality, and the Frame Pro takes that even further.

With its matte finish, the display reduces reflections, giving art and photos a more authentic feel. The design hasn’t deviated drastically from the original, which means it still integrates easily into any space, but the new upgrades make it a better TV overall.

Samsung has also kept the customizability of The Frame intact. The bezel, known for its magnetic attachment, can be swapped out for different colors and styles, allowing the TV to blend in with your room’s decor in a way that feels personal and unique. The overall design of The Frame Pro retains its sleek, minimalistic aesthetic, offering a premium look that fits comfortably into modern living rooms, home offices, or galleries.

Samsung has yet to confirm the exact pricing for The Frame Pro, but given its enhanced features — such as the Neo QLED panel and the wireless connection — expect it to come at a higher price point than the regular Frame, which starts at around US$ 600 for the 32-inch model. Availability will begin in spring 2025, with details about specific regions and retail channels to follow.