Sony Group Corporation and Honda Motor Co., Ltd. announced today that they have signed a joint venture agreement to establish a new company to engage in the sale of high-value-added electric vehicles (EVs) and provide services for mobility.
Today’s announcement is the furtherance and result of the discussion of a strategic alliance in the mobility field between the parties as announced in the joint press release entitled “Sony and Honda Sign Memorandum of Understanding for Strategic Alliance in Mobility Field” on March 4, 2022.
The new company will aim to bring together Honda’s cutting-edge environmental and safety technologies, mobility development capabilities, vehicle body manufacturing technology, and after-sales service management experience, with Sony’s expertise in the development and application of imaging, sensing, telecommunication, network, and entertainment technologies, to realize a new generation of mobility and services for mobility that is closely aligned with users and the environment, and continue to evolve going forward.
Sony and Honda plan to establish the new company within 2022 and to begin the sale of EVs and provision of services for mobility in 2025. The establishment of the new company and the start of business are subject to relevant regulatory approvals.
Under the name, Sony Honda Mobility, Inc., heading the company are Yashuhide Mizuno as Chairman and CEO, Izumi Kawanishi as Presdient and COO, Shugo Yamaguchi as Deputy President, and Kokiro Okabe as Executive Vice President. Sony and Honda both have equal shares in the new company.
