There was a time when we often prioritized function over form — especially with appliances and electronics. However, today’s tech landscape shows a significant shift, with consumers increasingly demanding good-looking, well-designed devices. This brings us to the TCL NXTFRAME TV A300.

One of the most popular aesthetic TVs to date is Samsung’s The Frame, with its customizable bezels and gallery-like quality. But this, of course, comes with a very Samsung price tag.

Back in August 2024, TCL launched its NXTFRAME series, which follows a similar philosophy of blending art and technology. The TCL NXTFRAME TV A300 is designed to transform the way we interact with our TVs, making them more than just screens for viewing content.

It features an ultra-slim profile, measuring just 27.9mm, allowing it to blend effortlessly into any room. Available in two models — the A300W and A300 Pro — the series is equipped with advanced technology that caters to both entertainment and aesthetic needs.

Built-in is an its AI Art Generator, which allows users to create unique artworks based on over 1,000 keywords. In just three seconds, your TV can transform into a dynamic art piece, showcasing both static and dynamic artwork. This feature is complemented by the Art Gallery mode, which displays famous masterpieces when the TV is off, turning your living room into a curated art gallery.

In terms of viewing experience, the NXTFRAME A300 boasts QLED Pro technology and a matte screen that minimizes reflections, offering professional-grade color accuracy. For the audio experience, the A300 Pro comes equipped with a **Bang & Olufsen 3.1.2CH Ultra-Slim Wireless Soundbar**, enhancing your viewing with premium sound quality that matches its stunning visuals.

See it in a gallery for yourself

To celebrate the launch of the NXTFRAME A300 Series, TCL has partnered with the Ronac Art Museum for an exclusive exhibit titled “Seamless Art, Beyond Space,” running from October 20 to 31, 2024. This collaboration highlights how the NXTFRAME bridges the gap between pop art and technology, offering an immersive experience for art enthusiasts and tech-savvy individuals alike. The exhibit will be available from October 21 to 31.