Traditionally, medium format cameras are known for their exceptional image quality, but they often come with bulky designs suited more for studio use. With the GFX100RF, Fujifilm is bringing portability and convenience into the mix, making medium-format more accessible for different shooting scenarios.
Here are four key things to know about the Fujifilm GFX100RF and why it’s an exciting addition to the GFX lineup.
Fujifilm’s First Fixed-Lens Medium Format Camera & Its Lightest GFX Model
The GFX100RF is the first fixed-lens camera in the GFX series, meaning it comes with a built-in lens rather than an interchangeable system.
This makes it a significant shift for the lineup, as most GFX cameras are designed for professional photographers who rely on lens versatility. However, having a fixed lens in a medium format body has its advantages: allowing for a more compact design, better lens optimization, and ensuring that users get a perfectly tuned combination of sensors and optics.
Beyond that, the GFX100RF is also the lightest GFX camera Fujifilm has ever released. Built from aluminum, the body is both lightweight and durable, making it more practical for on-the-go photographers who want the benefits of medium format without the usual heft.
Unlike most GFX models, which are often confined to studio or tripod work, the GFX100RF can be easily carried around for street photography, travel, and documentary work.
New Dials Make It Easier to Use
Fujifilm is known for its intuitive camera controls, and the GFX100RF introduces new dials: Aspect Ratio and Teleconverter Selector The Aspect Ratio Dial allows photographers to quickly switch between different aspect ratios like 3:2, 16:9, and even cinematic formats — ideal for those who shoot with print or digital outputs in mind. On the other hand, the Teleconverter Selector lets users digitally zoom without compromising too much image quality — another strength of having a medium format camera.
The camera also features a tilt LCD screen and an advanced electronic viewfinder, making it easier to compose shots at different angles and navigate settings quickly.
It’s Still a Powerful Camera
Despite being more compact, the GFX100RF doesn’t compromise on performance. It features a high-resolution medium format sensor, capable of capturing exceptionally detailed images with rich colors and dynamic range. The lens is designed to fully utilize the sensor’s capabilities, delivering sharpness and clarity across the frame.
Additionally, the camera comes with AI-powered autofocus and subject tracking, making it easier to capture fast-moving subjects with precision. This is a big step forward for Fujifilm’s GFX series, as medium format cameras have traditionally struggled with autofocus speed and accuracy. With these enhancements, the GFX100RF can handle a variety of shooting conditions, from portraiture to street photography.
It Has Video Capabilities, Too
While primarily a photography-focused camera, the GFX100RF also includes video features. It can record in 4K resolution, providing high-quality footage with the characteristic depth and richness of medium format. It also benefits from AI-driven autofocus tracking, which helps maintain sharp focus on subjects while filming.
However, video isn’t the main focus of this camera. Unlike Fujifilm’s dedicated video models, the GFX100RF’s video capabilities serve as a useful but secondary feature rather than a selling point. Still, for photographers who occasionally shoot video, having this option adds to the camera’s versatility.
Making medium-format accessible
Fujifilm has been steadily evolving its GFX lineup, and the GFX100RF represents one of the most significant updates yet. In 2024, the company introduced new cameras that modernized the X-series and expanded medium format’s capabilities. Now, with the GFX100RF, Fujifilm is making the medium format more portable and accessible without sacrificing its renowned image quality.
By combining a fixed-lens design, lightweight aluminum build, intuitive controls, and AI-powered autofocus, the GFX100RF is one of the most exciting additions to Fujifilm’s lineup. It may not replace traditional GFX cameras for studio professionals, but it does open up new possibilities for photographers who want medium format quality in a more portable package.
Pricing and Availability
The Fujifilm GFX100RF is priced at $4,899.95 in the United States and is expected to be available from late April 2025.
The package includes the camera body, a dedicated lens hood, lens cap, protective filter, camera strap, NP-W235 battery, and a USB-C charging cable, ensuring users have everything they need to start shooting right out of the box.
The Fujifilm GFX100RF is priced at S$7,999 in Singapore. Pre-orders come with additional gifts, including an extra NP-W235 battery, a 256GB SD card, and a camera bag.HardwareZone
In the Philippines, the GFX100RF is priced at PhP 319,990. The package includes the camera body, a dedicated lens hood, lens cap, protective filter, camera strap, NP-W235 battery, and a USB-C charging cable. This ensures users have everything they need to start shooting right out of the box.
