2023 MIAS: GAC Motor launches Emkoo SUV, Empow GE

GAC MOTOR Philippines sustains its growth momentum with new distributor Astara, capping off the first quarter of the year with record retail sales and the expansion of its line-up in the country.

The company today announced overall retail sales for the first quarter grew by 228% compared to the same period last year, marking a new record for the brand in the market. This growth was driven by high demand for the Empow sports sedan, the all-new GS8 SUV, the GS4 compact SUV and the GN6 MPV.

“We continue to make headway with our plans since taking over the brand, driven by our line-up of vehicles that offer great value for money to our Filipino customers,” said Jun Cajayon, Brand Head of GAC MOTOR, Astara Philippines. “We at Astara are proud to work with GAC MOTOR in bringing these exceptional cars renowned for their modern design, fine craftsmanship, superior build quality, and cutting-edge technology. We remain fully committed to reach more customers nationwide together with our growing dealer family,” he added.

True to its promise of bringing in the best and the latest GAC MOTOR vehicles to the country, the company today launched the Emkoo, the brand’s newest SUV, and the GE variant of the Empow during the opening day of the Manila International Auto Show (MIAS) 2023.

The Emkoo: Inspired by the future

The Emkoo is an ultra-modern five-seater compact SUV that impresses with its future-forward design and cutting-edge technologies, making it the most ideal vehicle for today’s generation.

First launched in China in 2022, the Emkoo is the embodiment of GAC MOTOR’s bold and futuristic new look for its global SUVs, underpinned by GAC’s Global Platform Modular Architecture and characterized by the brand’s pioneering styling, intelligent driving technologies and high-efficiency drivetrains.

“Today’s launch ushers in a new era of modern travel through GAC MOTOR’s vision of the future, brought to life by the bold styling and cutting-edge technology of the Emkoo. We are excited to change the game in the segment with this latest addition to our expanding line-up of vehicles,” said Cajayon

Pioneering styling

The overall design of the Emkoo is bold, captivating, and futuristic.

Inspired by Sci-Fi elements, the industrial aesthetic design is defined by sharp feature lines, angular edges and a dynamic stance that add appeal to the distinct look and head-turning presence of the Emkoo.

The front face is borderless and adopts a V-shape grille, which is accentuated with sleek LED-powered headlights and DRLs. These lights may be programmed to light up individually and sequentially to provide a visual experience.

The futuristic vibe continues on the low-nose, high-tail side profile of the car with power mirrors and windows framed by chrome and black trims, hidden door handles that pop out when activated, and a swooping diagonal angle that cuts across the passenger doors. The avant-garde Emkoo sports a fast-back design, adorned with a uniquely-shaped high-level brake light, V-shape formation tail lights and dual vertical twin exhaust pipes. The compact five-seater SUV sits well on its 19-inch multi-spoke wheels, perfectly positioned, balanced and reassuring.

Inside, the Emkoo is highly sensorial. Intelligent technology is integrated into the cabin’s interior, which was given attention and texture to give passengers an immersive experience while on the road. Fine materials used throughout the cabin are meticulously-crafted such as the hand-sewn leather seats and high-quality finishes on the panels.

The Emkoo features a four-way adjustable multi-function steering wheel, a 10.1-inch multi-functional touchscreen with Apple CarPlay integration, speed-based volume adjustment, a 7-inch digital instrument cluster, and a keyless start button. Other amenities include power adjust settings and ventilation for front row seats, automatic air-conditioning with second row vents, and configurable ambient lighting.

Safe and intelligent driving technologies

The vehicle is equipped with various safety features, such as dual front and side curtain airbags, Electronic Stability Program, Hill Start Hold and Hill Descent controls, and a Tire Pressure Monitoring System. It also comes with rear parking sensors and a surround view camera system to help drivers park with ease.

A host of Advanced Driving Assist Systems (ADAS) helps to ensure safe drives with the Emkoo, including Adaptive Cruise Control with Integrated Cruise Assist, Traffic Sign Recognition, Forward Collision Warning, Autonomous Emergency Braking, and Lane Keep Assist among others.

High-efficiency drive train

Powered by a 1.5 GDI turbo petrol engine, the Emkoo delivers a robust 177 horsepower and 270 Nm of torque, paired with a quick-shifting, seven-speed Wet Dual Clutch Transmission. The turbo-charged engine efficiently delivers a mileage of 16.1 km/L, one of the lowest fuel consumption ratings among engines of the same displacement level.

Pricing, variants, and colors

The Emkoo will be offered in two variants: GL and the entry-level GE at the following special introductory price points:

  • 5L Emkoo GE – Php 1,413,000
  • 5L Emkoo GL – Php 1,553,000

It will be available in five colors: Lagoon Green (launch color), Glacier White, Moon Grey, Starry Silver and Elegant Black.

GAC MOTOR’S FINEST AT THE MIAS 2023

Alongside the launches of the Emkoo, the brand’s display at the MIAS 2023 also showcases the muscular and powerful Empow, the premium and elegant all-new GS8 SUV, the versatile and reliable GS4 compact SUV, and the spacious and highly comfortable GN6 MPV.

Empow GE

First launched in January 2023, the Empow is characterized by futuristic lines and a sleek, muscle car-esque silhouette that gives the Empow an aggressive stance. The sculpted form and attention-grabbing design elements define its sporty profile, while its interiors, driving performance and technology are engineered to thrill the senses.

The top-of-the-line GE variant features 18-inch alloy wheels, paddle shifters, power folding mirrors, and a full suite of advanced driving assist systems and safety features. The Empow’s signature color, Matte Fighter Green, will be exclusive to the GE variant.

“We’ve seen huge demand for the Empow among our customers since launching three months ago. With the arrival of the GE variant, customers can fully experience the performance advantage without compromise of this great-looking sedan at a price point that is well within reach,” added Cajayon.

All-New GS8 SUV

The latest generation GS8 seven-seater SUV remains one of GAC MOTOR’s most successful nameplates, and has been upgraded to bring prestige to premium buyers. The brand’s flagship SUV combines form and function with its bold and futuristic design style, surging power and pioneering smart configurations.

The robust silhouette gives the all-new GS8 a stately and executive persona while the interior is designed to give comfort and convenience to the driver and passengers. It also comes with a wide array of convenience, safety, driving assistance and technology features.

A 2.0 Turbo GDI engine, which provides a power of 248 horsepower and an upgraded torque of 400 Nm, is paired with a megastar chassis and a third-generation 8-speed automatic transmission for smooth and balanced power.

GS4 SUV

The second-generation GS4 is a versatile and comfortable five-seater SUV that is spacious, comfortable, and easy to drive.

The exterior sports a cleaner and more streamlined design, making it the ideal daily vehicle for work and play. The interior has been upgraded to be more stylish with its two-tone leather seats and panels, a Euro-inspired dashboard, and a multifunction infotainment touchscreen.

It is powered by a 1.5-liter turbocharged GDI gasoline engine that produces 166hp and 265Nm of torque, mated with a responsive and agile six-speed Aisin automatic transmission.

The Euro-Standard Chassis helps the GS4 deliver supple suspension and balanced handling on the road while the body is made of ultra-strength hot-stamped steel that provides comprehensive protection for passengers and driver.

It also comes with cruise control, tire pressure monitoring, LED headlights and DRLs, rear fog lights, and integrated roof rails.

GN6 MPV

GAC MOTOR’s interpretation of a comfortable and stylish MPV is realized in the GN6. Boasting of an abundance of space, a comfortable seating configuration and a highly-efficient engine, the GN6 delights both driver and passengers with an easy-to-drive MPV that is designed with a touch of finesse.

A wide grille and floating roofline give the exterior of the GN6 a classic look, complemented by a sturdy body structure that is supported by L-type McPherson strut suspension, a high rigidity torsion beam, and 16-inch aluminum alloy wheels.

Captain’s chairs, generous space up to the third row, a power sunroof, and wide windows all add to the understated elegance and aesthetic appeal of the cabin.

Under the hood, the GN6 is powered by a 270T petrol engine that puts out 169 horsepower and 265 Nm of torque, equipped with a six-speed automatic transmission. The GN6 also comes with front fog lamps, 12-volt power outlets, multiple airbags, Auto-hold parking brake, cruise control, and a host of other driving aids and convenience amenities.

Special pricing during MIAS

For a limited time only, GAC MOTOR Philippines is offering an additional PhP 20,000 discount on top of current promo offers on all vehicle reservations made at the MIAS or in any GAC dealership nationwide from April 13 to 16, 2023. Low-interest financing plans are also offered in partnership with Security Bank. Each vehicle purchased comes with five-year warranty on parts and services.

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The Modern Creatures presents: Quarantined Stories

It has been well over a month since the call for quarantine was implemented in Metro Manila by the Philippine government. In that one month, the lifestyle of almost everyone (even all over the world) changed without a doubt. For some, staying at home during the quarantine means not being able to work and earn. On the other hand, because of the nature of their jobs, some people are more in demand than before.

There are more varying stories from our correspondents. We just want to share what other people have been doing and how they are handling this pandemic. We are all in this together.

Patty, psychologist

I have worked as a psychologist for almost a decade now but because the hospital I work for was converted into a COVID-19 Referral Center, we were asked to train as Safety Officers. My task is to make sure that doctors, nurses, and other allied medical health workers properly don and doff their personal protective equipment so they’ll be safe while treating patients who tested positive with the virus.

I am required to stay for seven consecutive days in the hospital to do my tasks, then take the mandatory fourteen days of self-quarantine before going back on duty again. My new work setup feels like a battlefield, like I’m heading in the wrong direction. Even though it’s daunting and difficult, and family and friends shake their heads with the gentlest of intentions, I know that the only thing more unbearable than going the wrong way is staying still.

Louie, work-at-home dad

I’ve been working from home for years now, so the stay at home thing was easy to adapt to. But as a dad with a 7-year old kid, the challenge at home was to find ways to keep him busy since school is officially closed and he’s not allowed to play outside with other kids.

To keep him preoccupied, I assign him home chores so he can develop a routine and let him watch some shows on YouTube or Netflix every now and then. Kids, just like adults, also need a good balance of productivity and entertainment to help them cope in this situation.

Elwin, Grab operator

Sunod-sunod ang deliveries ko ngayon simula ng quarantine. Busy kaya okay, hindi ko masyado naiisip mga problema ko. Yung iba mababait din, namimigay ng pagkain kasama sa order para sa aming mga drivers.

Ang mahirap lang minsan kapag nag cancel ng order, pero okay lang kasi may refund naman ang Grab para sa mga riders, medyo matagal nga lang minsan. Tapos pag uwi ko sa bahay masaya ako kasi naghihintay ang pamilya ko sa iuuwi ko na kita o pagkain.

Ever since quarantine began, deliveries have been non-stop for me. It made me really busy and that’s okay because it makes me forget about my problems. Other customers have been kind and gave Grab drivers food along with their orders.

What’s sometimes difficult is when they cancel their orders after we purchased them. But it’s okay because Grab refunds us of the amount anyway, we just don’t get it right away sometimes. And once I get home I’m happy because I see my family as they wait for my daily earnings or the food I’m bringing.

Ken, business development head

I am Ken and I am the Business Development External Head of Providence Hospital. I am serving patients, assisting them, and addressing their needs even before the COVID-19 pandemic started. It’s a different set up at work now because our hospital patient census decreased and I don’t need to attend to our patients for the meantime due to the quarantine.

I thought of something that could help our frontline because I am not used to just standing around and doing nothing. I volunteered to do a pick-up and drop-off service using my own car to our Providence Hospital frontline everyday. I volunteered because I know they need help and they want to continue working not just for their families but to also serve our patients. I felt the heart of our unsung heroes and I never hesitated to become a hero for them in return. Service with a heart! This is who we are and who I am.

Nicole, pregnant mother

I gave birth to our baby almost two weeks into the lockdown. When it was time to go to the hospital, it was 2AM on March 25th, but thankfully the trip from Quezon City to Bonifacio Global City (my doctor was only operating in one hospital as a precaution against the virus) required passing only one checkpoint.

The biggest effect of the quarantine for us that day was that my husband couldn’t be in the room with me during labor, delivery, or recovery, in keeping with the hospital’s new policies during the quarantine. This, being our first baby, was disappointing that the experience we envisioned – having him hold my hand during the delivery and cut the cord when the baby came out – wouldn’t come to life. In fact, he first saw our baby in pictures my doctor had sent him on Viber, and four hours had passed before he even saw him in person.

To minimize the time we were exposed to the virus in the hospital, we spent only one night there as advised by my doctor and recovered at home. Ultimately, we’re glad the hospital was strict with their precautions and we’re safe at home spending the rest of the lockdown with a healthy baby.

Erica, grocery clerk

Nung nag simula yung quarantine, sobrang daming tao ang pumupunta dito para mag grocery. Yung iba nag panic buying at bumili na ng madami para mag stock sa bahay. Nakakapagod dahil tuloy tuloy ang trabaho at madalas overtime kami dahil kailangan pa ng mga cashier.

Tapos ngayon na bawal ang mga tricycle at dyip, wala kaming masakyan. May van na provided para sa mga workers dito pero dahil sa sobrang daming dinadaanan, nagiging late lahat ng sumasakay doon kaya naglalakad nalang ako simula sa bahay papunta dito. Yung iba gumamit ng sariling bike para lang makapasok sa trabaho na hindi late.

When quarantine began, waves of people flocked the grocery. Some were panic buying and bought a lot to stock at home. It’s been tiring since work has been continuous for us and most of the time we extend our shifts when extra manpower is needed.

Plus now that operation of public transportation has been halted, we couldn’t get a ride to work. The company provides a van for its workers but since it goes to numerous pick-up points, everyone gets to work late so I’d rather just walk from my place until here. Some have resorted to using their own bikes just so they don’t arrive late at work. 

Cora, mother

Bills payment was my biggest problem since I didn’t know where to settle our monthly bills. It was just recently that we saw a payment center inside a nearby mall. It was the only thing open inside apart from the grocery store.

Apart from online modes of payment, I guess it’s best to ask people in their communities to find out what has been made available for them in terms of getting resources and settling financial dues. We thought all along that we cannot pay our bills until the quarantine is lifted.

Marvin, remote worker

I was already accustomed to working from home so the quarantine hasn’t broken my routine that much. What has been difficult, however, is dealing with my increasingly forgetful dad. He constantly forgets about the lockdown and insists on going out. It’s become tiresome to remind him every day. 

While a few of the trips are necessary — specifically those for grocery shopping and buying medicine — his insistence on leisure drives has become troublesome for both my mom and myself. After seeing that man with the mental health problems get shot by authorities in broad daylight, we’re being more careful than ever. 

Chito, car enthusiast

Shortly after the announcement of ECQ, I gassed up to keep the car’s tank from rusting (so says an article I’ve read about storing your car for a long period of time). Since I haven’t been driving lately, the needle on my fuel level gauge remains on the “F”. There has recently been an oil price rollback but I cannot take advantage of that. What’s the use of low gas price when the car’s all filled up and nowhere to go, LOL.

Winslow, business owner
As a restaurant and bar owner, we are working on two major factors for Tittos Latin BBQ & Brew to gain customer confidence during this pandemic. Right now our team is addressing health and sanitation. We understand that every business now is a health business and we have to take care and make sure that our customers are safe and healthy. This goes with our employees as well.

We try to do contactless payments as much as possible, proper wearing of masks for all our staff, and social distancing for our pick-up customers and riders. We are also putting our efforts at complete UV sanitation and thorough cleaning of the whole place everyday.

Our restaurant is also bolstering its delivery and pick-up process. As a result, we have partnered with top third-party delivery services to ensure that we will be capable of servicing our patrons from the comforts of their homes. As a business, we want to be a part of the solution and make sure that our patrons are safe at home.

James, doctor

The journey of becoming a doctor was a long and hard one. It required a lot of sacrifice, sleepless nights, long duties (24-48 hours sometimes longer), but the hardest was not being able to spend time with family. Despite these challenges, I persevered, because being a doctor for me was more than an occupation, it was a calling.

They say experience is the best teacher. And with the five years of medical school and five years of practice, I have indeed learned a whole lot. However, no amount of training could have prepared us for what’s happening now. As we entered a new year, so did this novel disease — the coronavirus disease 2019 (COVID-19). This pandemic revealed how unprepared we were, not only in the health sectors, but the country as a whole. Being at the frontline, I witnessed this first hand. Hospitals and other healthcare facilities, like dialysis centers, where I work had little to no personal protective equipment (PPEs).

This crisis also showed people’s true colors, like employers who will not provide the said PPEs because it was expensive, or consider giving hazard pay despite the increased risk their employees are put in. Even the government failed to recognize the huge risk medical practitioners were put in when they called for volunteers for a COVID-19 positive center in exchange for a compensation of PhP 500 per day (US$ 10/day).

Health Care facilities were overwhelmed, medical staff were overworked. There are times that I felt our employers saw us as expendable. What’s worse, is some people even discriminated against us and avoided us like the plague. The saddest part was living away from my family. It’s hard enough knowing you’re putting yourself in harm’s way everyday, but to have no support group to come home to was tough. But I did this to protect them, and it’s another sacrifice we must make as a medical frontline.

On the bright side, it wasn’t all bad. We found help in the form of people whose hearts were touched by God. Churches started to raise funds to acquire PPEs to distribute them to centers that needed them. There were also restaurants that would send food as a show of gratitude. Some petroleum companies gave us discounts, and sometimes free gas. And there would be individuals who would make an effort to see if we needed any basic necessities.

As I reflect on the weeks that have passed, I just want to thank God, for keeping me and my family safe, and for all the blessings He continues to give. I’m thankful that I’m still alive and I hope that I will continue to be His instrument in saving people’s lives.

Note: If you feel like sharing your own stories and experiences during this quarantine, feel free to reach out to us to be featured for our next special.

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