In the midst of the flourishing off-road enthusiast community in the Philippines, global brands catering to this lifestyle are making their way into the country. Leading the charge is RIVAL 4×4, poised to make a significant impact as it enters the scene through its official distributor, Premium Overland Outfitters.
Premium Overland Outfitters, a stalwart in the field of 4×4 accessories since 2014, has remained unwavering in its commitment to delivering top-quality products to a discerning market. Catering to a distinct clientele with a penchant for venturing into rugged terrains, the company ensures both functionality and style, offering peace of mind to those embarking on extraordinary outdoor adventures.
Expanding its lineup of premium 4×4 accessories, which already includes acclaimed brands such as Front Runner, Eezi-Awn, QuickPitch, Smartcap, and Securi-Lid, Premium Overland Outfitters has now added one of the world’s leading aluminum bumper and underbody protection manufacturers to its portfolio. During a recent media event on September 8, Sales Director Alex Perez expressed great optimism for the brand.
He highlighted the evolving lifestyle trends in the country, stating, “During the pandemic, the 4×4 and camping scene became a huge hit, and camping is now a way of life for many. Our products aim to satisfy this market segment fashionably while never sacrificing functionality.”
The media launch at One Esplanade featured a showcase of off-road vehicles, offering a sneak peek into what Premium Overland Outfitters can offer to all off-road enthusiasts. Perez also revealed that product deliveries for the Next-Gen Ford Ranger were swift, with high demand in the Philippines. Next-Gen Ford Ranger Raptor customers can also look forward to the availability of RIVAL accessories in the near future.
RIVAL 4×4 Bumper Kits, now available locally, come with a 12-month warranty. The official dealers for RIVAL 4×4 aim to provide much-needed support to a range of vehicles, including:
- Ford Ranger
- Ford Everest
- Isuzu D-Max
- Jeep Wrangler
- Land Rover Defender
- Nissan Navara
- Nissan Patrol
- Suzuki Jimny
- Subaru Forester
- Toyota FJ Cruiser
- Toyota Hilux
- Toyota LC100
- Toyota LC150
- Toyota LC200
- Toyota LC300
- Toyota LC78
Established in 2006, RIVAL 4×4 boasts a presence in over 65 countries worldwide, with ongoing expansion efforts spanning across America, Europe, Australia, the Middle East, and Asia. Dmytro Chernychenko, Head of RIVAL Middle East, graced the event and expressed his excitement about the brand’s future and local presence, saying, “We believe in the massive potential in the Philippines, and by expanding our range globally, Filipino off-roaders can expect brand new technologies from RIVAL by June 2024.”
The entrance of RIVAL 4×4 through Premium Overland Outfitters promises to elevate the off-road experience for enthusiasts in the Philippines, offering a blend of style and functionality that meets the demands of this thriving market segment.
