How to determine best value for money in buying car batteries

Oftentimes, people make reckless, misleading, and deceiving statements when they compare the longevity of car batteries according to brands alone. This is the pitfall when some “experts” advise their friends, peers, relatives, or even netizens via their social media accounts on which is the best battery brand to buy to ensure value for money.

But how do you really determine the best value for money in purchasing automotive batteries?

Make sure that you match the batteries according to their prices and warranty, as this will immediately give you a good sense of the longevity of the product you are buying.

Remember, manufacturers and sellers normally have products in different segments: entry-level, middle category, and high-end or premium.

Don’t immediately take as Gospel truth the advice of some people who are saying this brand lasts longer than another brand without specifically stating which battery types they are comparing. They could be comparing the premium battery of one brand with the entry-level battery of another brand. Don’t just believe in people who are saying an imported brand lasts longer than a local brand.

The comparison should be apples to apples, or the premium battery of one brand versus the premium battery of another brand.

Merely saying that this brand lasts for at least three years while this brand is only good for only 24 months is not really educating motorists. It’s either you are deliberately misleading people or you are just pretending to be an expert but really know very little about automotive batteries.

For example, Motolite’s premium lead-acid battery is Excel. This is the type of battery that should be used in comparing Motolite with the premium batteries of European, American, or other imported batteries.

Motolite, probably unknown to many Filipinos, is also exporting batteries globally. Motolite’s proudly Philippine-made batteries are among the market leaders in countries like the United States, Australia, and Malaysia.

Motolite recently launched the New Excel, which, according to reliable reports from respected motoring journalists and car aficionados, was made to last at least 70% longer than those produced by other brands in the market.

Excel uses German technology. Being locally produced, it is also tropicalized, which means it is perfect for the weather condition in the country. Its design and components are also meant to withstand the road condition in the Philippines.

Motolite, to make sure the Philippine motoring public’s experience in car batteries is on a par with the world’s best, is continuously introducing technological innovations to its products.

Comparing the lifespan of Motolite Enduro, the brand’s entry-level bet in the maintenance-free lead-acid battery segment, with those of premium foreign batteries would not just be a disservice to the motorists but also unfair to the Filipino company.

These are the facts that you should be considering to ensure you are getting the best value for money in buying car batteries.

Motolite Trade Development Manager Gerom Aquino (2nd from right) handed over Motolite life vests to AAP President Joe Ferreria (2nd from left), AAP COO Mark Desales (right) and AAP Insurance Manager James Rollan (left) after the delivery of a brand-new 2021 Toyota Fortuner to the AAP 90th Anniversary Grand Raffle Prize winner. All AAP Emergency Roadside Service vehicles, tow trucks and flatbeds are equipped with Motolite batteries.
AAP 90th Anniversary Grand Raffle Prize winner Dr. Constancio Reyes (2nd from left) received a gift coupon for a replacement battery from Motolite Trade Development Manager Gerom Aquino (2nd from right) when the brand-new 2021 Toyota Fortuner grand prize was delivered to his residence. AAP President Joe Ferreria (right) and AAP COO Mark Desales (left) witnessed the turnover.
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TikTok as a preferred search engine? Reports say so

It’s not every day we hear  Sundar Pichai acknowledge a rival but Google’s head honcho wasn’t afraid to admit that TikTok was a rival that came out of nowhere.

So how does a short-form content-sharing platform become a rival to the world’s largest search engine?

Well, a recent study by Adobe sheds light on this phenomenon, revealing intriguing insights into why TikTok is gaining traction as a preferred search engine, what users are searching for, and who is turning to TikTok over Google.

The findings aren’t that surprising, to be honest. The report details that TikTok has become hub for the daily simple searches.

In a study that involved 808 consumers and 250 business owners of different ages, 1 in 10 expressed TikTok as a preference over Google for searching.

Since its exponential rise in the last few years, TikTok has gone beyond the dance and prank videos to provide more informative and educational content. (Though dance videos will probably live forever). The study also showed that TikTok resonated more with younger generations and search inquiries range from recipes, music, DIYs, to everyday life tips.

In detail, about 49% of millennials and 29% of Gen Xers have accepted TikTok as an alternative to Google but only a mere 14% of Baby Boomers understand and use the app.

So, what makes TikTok tick a preferred search engine?

The survey spills the tea — 44% rave about the ease of digesting short-form videos, 34% love a good story or are there for entertainment, and 31% crave that personalized, more humanized touch in communicating info. And unsurprisingly, tutorials take a big part of the cake with 62% of the group consuming them.

Image from MediaPost

Caution should still be practiced, however, as TikTok provides user-generated content that works on a popularity algorithm, unlike Google which still values factors like page authority. While popular, TikTok obviously falls short in providing authoritative content, even though it excels in sharing expertise and experiences in the real world.

For business owners, TikTok serves as a strategic platform to meet search intent. Over half of them (54%) use TikTok to promote their businesses, with video tutorials outperforming traditional search engine results pages.

However, while TikTok influencers play a role in promotions, only 33% have successfully converted engagement into sales. Business owners allocate an average of 15% of their marketing budget to TikTok content creation.

So, is TikTok the next-gen search engine?

It’s definitely rewriting some of the rules but the fact remains that it’s effective with the new generation of content guzzlers. While it may not replace Google entirely, TikTok’s unique format and content diversity make it a compelling choice for those looking beyond traditional search engines.

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