Petron Philippine Overland Expedition registration still open

Last June, Mototesto in cooperation with Petron Corporation, and official battery partner, Motolite Philippines, gave us a preview of what will be the biggest overlanding event of the year.

On October 12 to 16, thirty teams will be headed towards the uncharted terrains of General Nakar, Quezon for the 2022 Petron Philippine Overland Expedition.

As this event comes closer, the 2022 Petron Overland Expedition team is making this experience extremely remarkable for competing teams and campers alike!

Registration for the competition is running until September 30 at the PHOX2022 website.

If you plan on participating, know that mud-terrain tires and recovery equipment such as winch and snorkel are a must to be able to enter the event.

For PhP 25,000.00 registration fee per vehicle, each rig will get to experience a challenge like no other while loaded with PhP 5,000 worth of Petron fuel, plus PhP 3,000 worth of exclusive event giveaways. Teams that availed of the Early Promo were also able to get Motolite’s newest product, the Excel EFB, a battery that is designed for endurance and gives the best performance even under the most grueling conditions.

Aside from all these exciting freebies, the winning team is set to take home PhP 500,000 in cash, plus huge bragging rights, of course!

Meanwhile, at the Overland Expo, campers can register until October 7.

For only PhP 7,500.00/rig regardless of number of occupants, the package includes camping fee, event tokens, plus a 70% off voucher on the Excel EFB battery of Motolite. Campers will begin their Overland Expo on October 14, starting from General Nakar Municipal Hall before they set-up at the campsite for 3 days and 2 nights of off-grid, nature-loving adventure.

On top of these package inclusions, CST Tires is offering an exclusive Buy 3, Take 1 Promo to all registered competitors and campers.

CST Tires is widely known for its high-performance bike tires, however, their partnership with the biggest overlanding event of the year is a strong message that they mean serious business when it comes to equipping 4-wheel vehicles in the most challenging trails and journeys.

In preparation for this overlanding experience, competitors, campers, and interested participants gathered last September 11 for the official PHOX2022 briefing at The Clubhouse at Third Greenmeadows.

They were given an overview of what to expect and everything that they need to know before they embark in this lifestyle and adventure like no other.

Interested? Slots are still open! Head to the Mototesto Website now to register.

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TikTok as a preferred search engine? Reports say so

01/18/2024

It’s not every day we hear  Sundar Pichai acknowledge a rival but Google’s head honcho wasn’t afraid to admit that TikTok was a rival that came out of nowhere.

So how does a short-form content-sharing platform become a rival to the world’s largest search engine?

Well, a recent study by Adobe sheds light on this phenomenon, revealing intriguing insights into why TikTok is gaining traction as a preferred search engine, what users are searching for, and who is turning to TikTok over Google.

The findings aren’t that surprising, to be honest. The report details that TikTok has become hub for the daily simple searches.

In a study that involved 808 consumers and 250 business owners of different ages, 1 in 10 expressed TikTok as a preference over Google for searching.

Since its exponential rise in the last few years, TikTok has gone beyond the dance and prank videos to provide more informative and educational content. (Though dance videos will probably live forever). The study also showed that TikTok resonated more with younger generations and search inquiries range from recipes, music, DIYs, to everyday life tips.

In detail, about 49% of millennials and 29% of Gen Xers have accepted TikTok as an alternative to Google but only a mere 14% of Baby Boomers understand and use the app.

So, what makes TikTok tick a preferred search engine?

The survey spills the tea — 44% rave about the ease of digesting short-form videos, 34% love a good story or are there for entertainment, and 31% crave that personalized, more humanized touch in communicating info. And unsurprisingly, tutorials take a big part of the cake with 62% of the group consuming them.

Image from MediaPost

Caution should still be practiced, however, as TikTok provides user-generated content that works on a popularity algorithm, unlike Google which still values factors like page authority. While popular, TikTok obviously falls short in providing authoritative content, even though it excels in sharing expertise and experiences in the real world.

For business owners, TikTok serves as a strategic platform to meet search intent. Over half of them (54%) use TikTok to promote their businesses, with video tutorials outperforming traditional search engine results pages.

However, while TikTok influencers play a role in promotions, only 33% have successfully converted engagement into sales. Business owners allocate an average of 15% of their marketing budget to TikTok content creation.

So, is TikTok the next-gen search engine?

It’s definitely rewriting some of the rules but the fact remains that it’s effective with the new generation of content guzzlers. While it may not replace Google entirely, TikTok’s unique format and content diversity make it a compelling choice for those looking beyond traditional search engines.

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