Sony shows off 2023 BRAVIA XR TV lineup for streaming and gaming

Sony Electronics Inc. announced its 2023 BRAVIA XR TV Lineup, with Cognitive Processor XR, for the ultimate home entertainment experience. There are four new models in the BRAVIA XR line: X95L Mini LED, X90L Full Array LED, and A80L OLED. All models have the updated Cognitive Processor XR and are equipped with features that provide an immersive experience for watching movies, streaming apps, gaming, and more.

Key BRAVIA XR lineup features

For an incredibly lifelike experience, the Cognitive Processor XR replicates content the way people see and hear. It enables better backlight control for increased local dimming zones, increased brightness, and declared blooming. Plus, its 2023 iteration enters a new chapter in its development with advanced XR Clear Image, found in select models, that further reduces noise and blur in motion, creating scenes that burst with life.

All models also offer Acoustic Center Sync. When paired with Sony Home Audio products, such as the HT-A9 Home Theatre System or the HT-A7000, HT-A5000, and HT-A3000 soundbars, viewers can expect a truly exceptional at-home movie viewing experience.  

This is because the Acoustic Center Sync synchronizes the TV’s audio system with select Sony soundbars and AV receivers to reinforce the center speaker channel for clearer, fuller dialogue and more immersive sound. Sony’s soundbars offer 360 Spatial Sound Mapping so it also generates phantom speakers and sound field optimization.

Other new audio features include the Acoustic Multi-Audio+, found in the X95L model, which uses frame tweeters to elevate the sound to match the image on the screen. Meanwhile, the A80L models feature Acoustic Surface Audio+ with actuators that vibrate to produce sound from the entire screen, perfectly matching what’s playing on the screen.

For gamers, the 2023 BRAVIA XR lineup is also perfect for taking their PlayStation 5 gaming to the next level. Exclusive features such as the Auto HDR Tone Mapping and Auto Genre Picture Mode generate optimized picture quality while gaming and streaming. There is also an easy-to-use and quick-access Game Menu for tailoring game settings like turning on or off VRR or Motion Blur Reduction and increasing the brightness in dark areas to easily spot objects and opponents with the Black Equalizer.

Whether gaming or simply watching, the new models’ XR Backlight Master Drive uses a Sony-developed local dimming algorithm to control thousands of tiny, ultra-dense Mini LEDs with absolute precision and independence, delivering extraordinary brightness, impressive dynamic range, deep blacks, and beautiful natural colors.

Additionally, Sony is keeping its commitment to decreasing plastic usage through its Road to Zero initiative. To reduce environmental impact, Sony is working on multiple aspects of the product life cycle, such as reduction of virgin plastic use, improvement of transportation efficiency, and reviewing energy consumption during use.

At present, Sony is reducing overall plastic usage by approximately 60% and is cutting emissions by approximately 15% by using smaller and lighter packaging during transportation. The new Eco Dashboard included on all 2023 models also makes it easier for users to customize energy-saving preferences and settings.

“We are excited to bring a new lineup that continues to bring Sony’s best spatial entertainment and gaming experiences with picture and sound,-inch said Wada Hideyuki, Marketing Director, Sony Philippines. “Sony is proud to offer a full suite of home entertainment options for all of our consumers.

Other BRAVIA XR lineup features

Purchasing the 2023 BRAVIA XR TVs, even non-BRAVIA XR ones, also comes complete with the BRAVIA CORE app. It is a pre-loaded movie service that comes with up to 10 movie credits to watch the latest releases and popular classics and additional movies with up to 12 months of unlimited streaming.

With BRAVIA XR technology, Pure Stream, and IMAX Enhanced, content is delivered with stunning visuals and expressive sound quality. Featuring BRAVIA CORE Calibrated Mode, movies will automatically adjust to the optimal picture settings including IMAX Enhanced mode to create a truly exceptional at-home movie viewing experience. Over time, the app experience will be enriched with new features.

For anime enthusiasts, there is also a Crunchyroll remote button that gives BRAVIA users one-touch access to one of the world’s largest anime libraries, a collection of more than 18,000 hours of anime, comprising more than 44,000 episodes and feature films, translated in multiple languages. Simulcasting is also accessible, so Japanese titles can be watched from abroad following the broadcast in Japan.

To further enhance the new models’ capabilities, consumers can also purchase the BRAVIA CAM, which detects the viewer’s position to optimize the picture and sound according to room environment and viewing distance.

Consumers can also enjoy 700,000+ movies and TV episodes, plus live TV, all in one place thanks to Google TV. Searching is easy – just ask Google. Try saying, “Hey Google, find action movies-inch to search across apps.

New Sony TV models and key features

The BRAVIA XR X95L 4K HDR Mini LED Google TV is available in the 85-inch class. Apart from the above features, you also get the advantage of high-performance gaming with HDMI 2.1 features 4K/120, Variable Refresh Rate, and Auto Low Latency Mode. Not to mention it has X-Anti Reflection & X-Wide angle, which minimizes reflection for a distraction-free viewing experience and provides vivid real-world colors from any angle while retaining brightness.

The BRAVIA XR X90L 4K HDR Full Array LED Google TV shares the same features as the X95L and is also available in the 75-inch class, 65-inch class, and 55-inch class.

Finally, the BRAVIA XR A80L 4K HDR OLED Google TV can be purchased in the 77-inch class, 65-inch class, and 55-inch class. XR OLED Contrast Pro and XR Triluminos Pro technologies allow the consumer to feel the beauty of OLED with brightness of approximately 110% compared to the previous year’s model – the A80K, with immersive depth and realism, pure black, detailed shadows, and billions of accurate colors.

Pricing and availability

The new BRAVIA XR TV lineup and retail pricing will be available soon in the Philippines. For more information on new Sony television models, please watch Sony’s BRAVIA XR announcement video here or visit the BRAVIA XR website.

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OPPO A77s: Built for work and play

12/23/2022

This is a sponsored post by OPPO Philippines.

Smartphones are built to handle a multitude of things. From its original core function of taking and making calls, we’ve evolved these devices to attend to all sorts of needs – social media, photography and videography, word processing, and so much more.

And while you will find smartphones purpose-built for certain niches like gaming or photography, most users will be drawn to an all-around device that should be able to keep up with the everyday grind.

The OPPO A77s is built for users looking for a fast-performing phone that can do a little more than usual – all while keeping an affordable price tag.

On-point Performance

There are a lot of factors that contribute to balanced performance, but it would be logical to start with its processor.  The OPPO A77s has a highly capable and efficiency-focused Qualcomm Snapdragon 680 chip.

With it, I could effortlessly knock out daily tasks like replying to emails and checking articles. It was easy to multi-task, too, and I could jump in and out of different apps effortlessly.

During those times that I needed a quick break during work, I could count on the OPPO A77s to power me through a couple of quick matches on Pokemon Unite. Even with two or three non-intensive apps running in the background, the gameplay was smooth and lag-free.

For longer game times, like farming materials or doing a round of dailies on Genshin Impact, the device was also able to keep up. You won’t be running on the maximum settings, unsurprisingly, but the default configuration was enough for smooth gameplay even during heavier animation sequences.

A treat for the eyes and ears

A comfortable screen and balanced speakers are what you’ll find on this device. The OPPO A77s is equipped with a 6.56-inch LCD offering a smooth 90Hz refresh rate.

It’s a little on the narrow side, but I liked that it made things on the screen easily reachable with one hand.

As for quality, we’re getting a DCI-P3 display that assures true-to-life color accuracy. It’s a little unfortunate that the resolution is limited to just HD, but it’s more than enough for daily use and personal consumption.

What the OPPO A77s does offer, however, is a surprising set of loud and detailed stereo speakers. Whether gaming or watching, the device provided a balanced-enough sound. Voices are easy to hear and not when watching sitcoms and small or big audio cues aren’t lost when gaming.

Packaged together, the OPPO A77s’ display and speakers offer a pretty good level of immersion whether you’re using it for work or play.

Supported by ColorOS

These days, the software on phones works just as hard as its hardware. Not only does it offer background optimizations to make the device work smoother but also adds nifty features that help in day-to-day operation including improving productivity and gaming.

We’ve got all the productivity favorites on the OPPO A77s, including a split screen, flexible windows, and a customizable smart sidebar for easy access to my most-used apps. Being an Android 12 skin, we also have all the usual gesture controls for easy and intuitive navigation.

For some apps, you’ll also gain access to the Quick Return feature. This minimizes the app into a floating tile when you temporarily leave. Jump back into the app by tapping on the tile.

For gaming, we also have features designed to give you an enjoyable experience. When playing, you’ll get a fly-out window on the side that allows you to easily switch performance settings and maximize your phone’s capability.

We also get Game Focus mode that’s able to silence notifications with one tap for uninterrupted playtime. Touch optimization will disable gesture controls so you won’t accidentally screenshot or pull down the notification drawer when in the heat of a battle.

Bigger battery for longer days

There’s nothing more frustrating than running out of battery in the middle of a match or during an important video call. At 5000mAh, the OPPO A77s offers a battery that can easily last you the whole day.

I was able to use it for a couple of calls, the usual daily tasks, and take a couple of snaps through the day and still end up with some juice in the tank. That lower resolution display really does help in elongating the device’s battery to support moderately-heavy screen usage like when gaming or watching, for example.

And when you do need to top up, the OPPO A77s supports 33W SUPERVOOC fast charging that can deliver about 50% charge in just 30 minutes.

Final thoughts

If you’re after style, performance, and value for money, the OPPO A77s presents itself as a pretty good option. As a productivity partner, its fast processor fuels you to tick off as many tasks on your to-do list as fast as possible.

And surprisingly, it’s not bad as a casual gaming phone as well.

The OPPO A77s is now available for PhP 13,999. It’s available for purchase through OPPO Brand Stores, partner dealers, and OPPO Official Stores on Shopee and Lazada.

To know more about the OPPO A77s, visit OPPO Philippines’ official website. You can also check OPPO Philippines’ official social media pages on Facebook, YouTube, and TikTok. To get the best care for your OPPO devices, visit your nearest OPPO Care Center or contact their website, via Facebook.

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