Toyota PH launches all-new Lite Ace, empowers the business-oriented

The country’s leading automotive and mobility company Toyota Motor Philippines (TMP) has reintroduced one of its most iconic nameplates, the Toyota Lite Ace, as a Light Commercial Vehicle (LCV) stepping in as the reliable business partner for Filipino business owners and entrepreneurs. 

The All-New Toyota Lite Ace was officially unveiled today at Farmers Plaza in Araneta City, Quezon City – one of the busiest commercial centers and marketplaces in the country that serve as a hotspot for flourishing businesses.

“With the introduction of the All-New Lite Ace, we are responding to the long-time request of our customers for Toyota to introduce a light commercial vehicle,” TMP President Atsuhiro Okamoto told spectators at the unveiling event. “We are confident that the All-New Lite Ace is a game-changer, not just in uplifting the auto industry, but more importantly in improving the way homegrown businesses move people and goods.” 

(L-R) Senior Vice President and Overall Head of Marketing, New Mobility Business and Vehicle Logistics Department Jing Atienza, TMP President Atsuhiro Okamoto, Vice Chairman David Go and Senior Vice President for Marketing Masatoshi Toiya

TMP is taking pride in the reach of its 72-strong dealership network nationwide to bring the All-New Lite Ace to more businesses in various industries across the country, especially in regions where efficient transportation is critical to the timely delivery of goods and services.

TMP’s entry into this new category is also boosted by Toyota products’ signature QDR (Quality, Durability, and Reliability) that suits the demands of MSMEs needing the most returns out of their every investment.

This also translates to minimal downtimes for the vehicle, ensuring business continuity and avoiding time and financial losses or extra expenditures for repairs. With this, we are assuring that the All-New Lite Ace is an easy-to-acquire vehicle, giving MSMEs ease when purchasing. 

Lite on the pocket, heavy on performance

Through Toyota Financial Services Philippines (TFSPH), TMP is offering the All-New Lite Ace under unique financing packages that allow customers to acquire units under a weekly payment scheme with rates that go as low as Php 2,903.50 per week (Pickup). This makes investing in a Toyota commercial vehicle easier and more accessible for those who are looking to start or expand their own local businesses.

The All-New Lite Ace currently comes in two variants – the Pickup with an open bed for fast and flexible loading, and the Panel Van with a sliding enclosure for more secure cargo transport. Both the Pickup and Panel Van have a heavy-duty and wide capacity, perfect for any heavy-load transportation needs. 

The Panel Van is ideal for businesses like e-commerce parcel transportation and the Dropside Pickup can be utilized for agricultural and industrial needs. TMP will continue to grow the lineup as the Aluminum Van ideal for dry goods transport and the Utility Van fit for transporting manpower are expected to be introduced by September 2022. 

The All-New Lite Ace is powered by a 1.5L gasoline engine and 5-speed manual transmission. It also comes with practical convenience features like electric power steering and air-conditioning system. Aside from being a reliable partner in efficiency, the All-New Lite Ace also gives importance to the safety of its users through SRS Airbags, Anti-lock Brake System, and Vehicle Stability Control (VSC) for the Panel Van.

The Pickup Lite Ace retails at Php 570,000 while the Panel Van Lite Ace has a retail price of Php 655,000 and both come in white color. Upon its launch, the All-New Toyota Lite Ace will be offered with Free Periodic Maintenance for 1 year/20,000kms.

Meet your newest ka-sosyo sa asenso—the All-New Lite Ace! Visit toyota.com/asenso for more information about Lite Ace or visit the nearest Toyota dealership near you. Download the myTOYOTA app for Android or iOS, or follow Toyota Motor Philippines on Facebook and Instagram, ToyotaMotorPH on Twitter, or Toyota PH on Viber to get the latest updates. 

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Pokémon Go in 2020: Why people are still playing it

Pokémon Go in the past

Pokémon Go was one of the most anticipated mobile games back in 2016. And when it officially launched, people of different ages embraced the game wholeheartedly and were seen outside, sometimes in packs, staring at their phones as they walk.

Although give or take a year after its release, a big chunk of its total players (including my wife and I) have stopped opening the app due to its repetitive gameplay. Plus, the number of Pokémon species back then was also limited, being it was just a newly launched game and still not fully developed right off the bat.

Back then, that basically sums up the game — you catch Pokémon, evolve them when you get enough candies, battle a pre-programmed representation of other people’s Pokémon, and nothing more. No trading, no live battling, none.

Pokemon-Go-Pikachu
Pikachu Parade 2019 in Yokohama, Japan

Now it’s 2020 and one can pretty much say the game is bigger in most countries than ever before. Although, they’re mostly the really loyal fans now. This makes those who stopped playing the game go, “you still play Pokémon Go?” when they see players today. No offense meant to those who stopped playing, it’s just that some are way more into the franchise than others. And yes, those are individuals like my wife and me.

I’m no longer going in-depth as to what kind of game Pokémon Go is. Basically, for those who aren’t familiar, it’s a location-based game which means you’ll have to physically go to different locations in order to digitally encounter Pokémon and eventually “catch ’em all”.

Pokémon Go today

Today, four years after its launch, the game has evolved (pun intended) into a more dynamic game that heavily involves other players around you and even friends that live on the other side of the planet. This leads us to our first point.

Trading system

Think about this: You’re here in the Philippines and you’re talking to your friend who lives in Ontario, Canada and you both could be looking forward to the next time you see each. Why? Because you could be wanting to trade Pokémon that are unique to your geographical locations. It could very well be that last Pokémon entry in your collection needed to complete your Pokédex.

This alone makes the game more dynamic and adds another layer to the gameplay. Because of this, players sometimes consider their next travel destinations strategically and are particular whether or not there is a unique Pokémon that they can catch. It kinda sounds too much for a game but it actually gives a certain sense of accomplishment to have traveled and caught a rare species yourself!

Raiding system

Legendary, powerful monsters only appear through raids. When a really strong Pokémon appears on a specific area at a specific time, players need to gather and go to the said location to have that one boss fight to take down and get a chance to catch it afterward.

This poses the need to team up with other players even if it’s just the first time you’ve seen each other. Usually, people would just walk up to each other in that specific area and ask if they play and if they want to do the battle together. Up to 20 people can team up to try and take one boss Pokémon down. As a result, players even form group chats just to coordinate tomorrow’s raid battles.

Worldwide events

As if it’s still not obvious that Niantic, the game’s developer, want this game to be a friendly game and bring people together, they host international events that players from other countries fly to just to play with like-minded people (mostly adults like us who aspire to be like Ash Ketchum) from different parts of the world.

Safari Zone 2019 – players from all over the world flock Yokohama, Japan for exclusive Pokémon

My wife and I have been to a couple of these events in cities like Tokyo and San Francisco, among others and they’re really big events — usually with hundreds of thousands of attendees gathering for a single event. For 2019, Niantic happily reports that the total number of its attendees reached 2.7 million.

Battling system

Just like in the animated series, trainers use their Pokémon to battle other trainers and it’s where the game is currently exploring and improving on.

Today, you can challenge people around you through scanning their device’s QR codes. And friends who have been playing together for a long time can do battles even if they’re not in the same area. So it’s a matter of training and powering up your own monster to eventually battle it out against your friends.

Additionally, there are random encounters with the evil Team Rocket that you need to defeat. This, on its own, is a whole new addition that positively contributes to the gaming experience while staying faithful to the franchise.

Pokémon Go in the future

So has the game reached its peak stage in four years’ time? Are there no more space for improvements? I honestly do not think so.

The battling system, specifically PvP or player vs player, is pretty much on its way to being an official e-sport to join the likes of League of Legends and Fortnite. PvP coaches for Pokémon Go (yes, they exist and they’re legit) have been working hard to make it happen so it’s probably just a matter of time until we see that.

As it is, global tournaments with global rankings for players trainers have now been made a reality. Basically, you can live a Pokémon trainer’s life and be the best like no one ever was!

The game also integrates augmented reality (AR) to the game so you can take photos in real-world locations

Additionally, I wouldn’t say that Pokémon Go is simply a game. It can also be considered as a social platform that connects fans of the franchise from literally all over the world. There are also different ways to play the game — there are, of course, the completionists who need to have every single Pokémon in the ‘dex, the shiny Pokémon hunters, battlers who train to compete with other people, and some use it as a form of exercise since it requires you to walk around. I actually saw a bunch of elderly people playing the game and walking around parks in Taipei and they looked like they were having genuine fun.

In short, it still has a lot of potential in the coming years and is possible to offer more kinds of gaming experience for its fans.

CHECK OUT: 8 Must-have Nintendo Switch accessories for better gaming

 

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