JETOUR Auto Philippines Inc. (JAPI) has made a strategic move to accelerate its growth trajectory in 2024 by officially becoming the 15th associate member of the Chamber of Automotive Manufacturers of the Philippines Inc. (CAMPI), the country’s largest auto industry organization.
Effective February 1, 2024, JETOUR joined CAMPI alongside 22 other renowned brands, marking a unified effort to drive unprecedented growth in the local automotive sector. In a meeting formalizing JETOUR’s membership, CAMPI President Atty. Rommel Gutierrez expressed confidence in JAPI’s potential contribution to the industry’s goals for the year.
Gutierrez stated, “We see the potential of JETOUR Auto Philippines in further advancing the automotive industry. Our outlook for the industry remains positive, and we aim to maintain the momentum of the 9% growth experienced in 2023, targeting 468,300 vehicles sold.”
Responding to the endorsement, JAPI Managing Director Miguelito Jose emphasized the significance of CAMPI membership for the company’s expansion plans. “Becoming a CAMPI member enhances JAPI’s position in an increasingly competitive industry. CAMPI stands as the pinnacle organization in the automotive sector, with its members comprising some of the world’s most reputable brands. Joining this esteemed group to contribute towards achieving record-high industry sales is an opportunity we are keen to seize,” remarked Mr. Jose.
Buoyed by its CAMPI affiliation, JAPI has set ambitious targets for 2024, projecting a substantial increase in vehicle sales from 1,018 units sold in the first nine months of 2023 to 3,700 units by the year’s end, including 700 electric vehicles. Additionally, the company has embarked on an aggressive dealership network expansion program, aiming to double its presence from 5 to 10 dealerships in Metro Manila and from 7 to 14 in the provinces.
In a further testament to its commitment to the Philippine market, JAPI has secured participation in the prestigious Philippine International Motor Show (PIMS 2024), scheduled from October 24 to 28, 2024. As a showcase event organized by CAMPI, PIMS provides a platform for members to exhibit their latest products, models, and automotive technologies.
At PIMS 2024, JAPI plans to showcase the JETOUR brand’s acclaimed lineup of stylish, intelligent, and multi-functional SUVs, C-SUVs, and EVs, including the JETOUR X70 Journey, Travel, Sport, and Plus variants, alongside the JETOUR Dashing gasoline-powered SUV, JETOUR Ice Cream EV, and the recently launched limited-edition JETOUR Dashing Symphony.
Established in 2018 as part of Chery Automobile Co Ltd in Wuhu, China, the JETOUR brand has rapidly expanded its global footprint, boasting over 1 million owners worldwide by January 2024. JAPI introduced the JETOUR brand to the Philippine market in March 2023, achieving growth rates that have outpaced industry competitors during its initial operational period.
