Ford PH reports strong sales of pickup, SUV segments in 2020

Ford Philippines reinforced its leadership in the pickup and small SUV segments with the strong sales of the Ford Ranger and Ford Territory last year. The Ford Ranger became the best-selling 4×4 pickup truck in 2020 with a market share of 41 percent in the 4×4 pickup segment.

Full-year sales for the Ranger 4×4 pickup portfolio totaled 5,093 vehicles, or 52 percent of the total 9,767 Ranger sales in 2020. This drove Ford’s overall market share to 24 percent in the pickup segment, securing Ranger’s position as one of the two best-selling pickups in the market last year.

Ford currently offers a 4×4 variant for the Ranger XLS, FX4 and Wildtrak, including the Ranger Raptor, in its pickup portfolio, as it continues to serve the different needs, lifestyles and budget of its growing truck customer base.

Last year, Ford Philippines expanded its truck portfolio with the launch of the new Ranger FX4 and a 4×4 variant, further widening the appeal of the Ranger among customers seeking for a tough and capable pickup. With the 4×4 variant, customers can enjoy a truck that they can take to extreme road conditions and challenging terrains.

In 2020, Ford also made a successful comeback in the small SUV segment with the launch of the all-new Ford Territory. Full-year sales reached 1,925 vehicles, or a 33 percent share in the small SUV segment within a 5-month selling period. The Ford-engineered and designed SUV further boosts Ford’s SUV portfolio as it complements the needs and lifestyles of young professionals and starting families with its sleek and stylish look, impressive performance, and driver-assist features that elevate the SUV driving experience.

Further expanding its footprint in the SUV and pickup segments in the country, Ford also launched the Everest Trend, Everest Sport, and F-150 full-size pickup last year to cater to a diverse range of Filipino customers.

With consumer demand for vehicles on an upswing towards the end of last year, fourth-quarter sales surged 36 percent from the previous quarter to 5,411 vehicles, delivering full-year retail sales of 14,775 vehicles. December was the second best-selling month of the year with sales growing by 30 percent compared to the previous month with 1,847 vehicles.

“We thank our customers for their trust to the Ford brand amid a challenging year brought about by the pandemic. The continued demand for Ford vehicles in the country further drives us to bring segment-leading vehicles that are relevant to the needs of the Filipino driving public, now and in the future,” shares PK Umashankar, managing director, Ford Philippines.

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Suzuki S-Presso AGS Review: The little car with lots to offer

The Suzuki S-Presso has been around for quite some time now. It is arguably one of the most affordable yet highly reliable cars in the market today.

A lot of people have desired it. However, it had a major drawback that was a deal-breaker for many: not everyone could easily drive it due to the fact that it only came with a manual transmission.

Well, that changes with the latest model.

Same compact body

Looking at the exterior, there are no noticeable changes from the previous model. You still have that familiar facia with halogen headlights and that sort of angry-looking grille. Looking at the side profile, this car still looks as cute as ever. With its petite 14-inch wheels and compact size, this adorable hatchback is sure to catch people’s attention and elicit admiration as it glides through the streets.

Moving over to the rear, you’ll find that not much has changed in terms of design with the inclusion of backup sensors, which enhance parking and maneuvering convenience. Although a reverse camera is still absent, considering the car’s affordable price point, it remains a minor drawback that we can easily overlook.

Surprisingly spacious interior

Stepping into the tiny hatchback, you are welcomed with fairly comfortable seats furnished in cloth. The cockpit retains its quirky dashboard design and adds a touch of personality and uniqueness to the overall ambiance. It showcases an unconventional layout with the instrument cluster in the center and air vents positioned high — all of which sets it apart from more traditional designs. I just wished it had a pop of color, though.

Additionally, the car boasts several cubbies and storage compartments, allowing for convenient organization and easy access to personal belongings during the journey. Overall, the car’s interior with its cloth seats, quirky dashboard design, and numerous cubbies creates a pleasant and functional environment for both driver and passengers.

What I really appreciate about this vehicle is its clever utilization of space. At first glance, it may appear compact, narrow, and short from the outside. However, it more than compensates for its size in terms of height. Once you step inside, you’ll be pleasantly surprised by the generous leg and headroom it offers.

The seats are positioned higher, eliminating the need to stretch out your legs, and they are even tall enough to provide storage space for luggage underneath. Remarkably, even with the seats pushed all the way back, there is still ample legroom for rear passengers. The trunk space in the vehicle provides ample room to accommodate a large suitcase, and it comes equipped with a convenient hard top lid that can also be utilized as an additional storage shelf.

It’s a testament to the thoughtful design and efficient use of space in this vehicle. 

Additional tech and safety features

So, what’s new in the interior, you might ask? Well, apart from the obvious addition of a brand-new 7-inch infotainment system equipped with Apple CarPlay and Android Auto, the 2023 S-Presso has received a lavish array of new technological advancements and driving assist features.

Notably, the car now boasts power-adjusting side mirrors, stability control (ESP), engine auto start-stop (EASS), hill hold control, steering wheel audio controls, and reverse sensors — all contributing to elevating both convenience and safety. The level of technology packed into this car is impressive, considering its price point.

Addressing a significant concern surrounding the previous model, Suzuki has taken heed and implemented substantial improvements. The 2023 S-presso includes dual airbags, stability control, and seat belt tensioners. Additionally, it features ISOFIX attachments for added security and protection. These safety upgrades give drivers and passengers greater peace of mind on the road and effectively rectify its past lackluster zero-star crash test rating.

By diligently addressing these safety aspects, Suzuki has successfully reinstated the appeal of the S-Presso to a wider range of prospective buyers.

A satisfying driving experience

Upon ignition, the engine runs smoothly and quietly, while the steering feels light and responsive. However, due to its small wheels, the ride quality can be quite bouncy, especially when encountering minor road imperfections. This characteristic gives the S-Presso a sensation of speed, making you feel like you’re going faster than you actually are, especially when driving over uneven roads.

Given its relatively tall stature, body roll is noticeable when navigating corners so it’s advisable to approach them with caution. 

As the AGS system is not a conventional automatic transmission, gear shifts can be distinctly felt, and there is also a slight delay in shifting. Nonetheless, one standout aspect of this car is the impressive air conditioning. Even without rear vents, the system proves strong enough to effectively cool the entire cabin, especially on scorching hot days.

Powering the S-Presso is an enhanced 1.0-liter, three-cylinder engine, delivering 66HP and generating 89Nm of torque. At first glance, it may not sound like a powerhouse, but it’s important to consider that this car is lighter than its larger counterpart, the Celerio. While it may not be a suitable track car, under normal driving conditions, the power feels ample and not lacking, even when tackling inclines. 

The fuel consumption of the S-Presso is remarkably impressive, surpassing expectations. It achieved a highest average of 18.7 kilometers per liter in city driving during my time with it, while on the highway it is claimed that it can reach an impressive 25-28 kilometers per liter. These numbers position the S-Presso in hybrid car territory when it comes to fuel efficiency making it one of the most fuel-efficient cars in the market today. 

Now, onto the most significant update: Suzuki has finally introduced the S-presso with AGS (Auto Gear Shift). This innovative feature functions as an automatic transmission while preserving the essence and mechanics of traditional manual transmission. The AGS system seamlessly shifts gears and engages the clutch for you, eliminating the need for the third pedal and making driving a breeze.

If you still yearn for that manual driving experience, you can always take control and manually shift gears, catering to drivers who prefer that tactile engagement with the transmission.

I must admit that the driving experience of this car is not the smoothest. Apart from its slightly bouncy ride, you can distinctly feel every gear shift, causing a jolt. This is because, despite the auto gear shift feature, it still operates as a conventional manual transmission, engaging and disengaging the clutch during shifts.

Although, I recently learned a valuable tip from a friend at Suzuki: and that is to drive it like a regular manual, by simply releasing your foot off the throttle when you sense the need for a gear change. Surprisingly, this technique resolved the issue, providing a smoother driving experience. Problem solved!

Additionally, I did notice that a slightly more assertive throttle input is required. If you have light feet like mine, the S-Presso may become unsure of your intentions. It needs to determine whether you intend to accelerate, slow down, or come to a complete stop, so it can adjust the clutch accordingly.

Price in the Philippines and final thoughts

The Suzuki S-presso delivers an affordable and reliable driving experience with its unique charm. From its adorable exterior to the comfortable interior, it combines style and functionality. With a price tag of just PhP 660,000, it presents an attractive option for those seeking a budget-friendly and reliable hatchback.

The improved engine performance and introduction of AGS add a touch of excitement to the ride. While there are minor quirks like the bouncy ride and noticeable gear shifts, the S-Presso makes up for it with its affordability, reliability, and above all, fuel efficiency. If you’re looking for a compact and playful hatchback that stands out on the road, the Suzuki S-presso is definitely worth considering. 

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