LG’s OLED TVs help redefine watching sports in the new normal

LG Philippines recently held a virtual event showcasing the newest additions to its home entertainment lineup. The event, dubbed “Life in Details”, focused on how staying at home during the pandemic lets you see things in a different light and lets you appreciate the little things more.

Whether you’re into gaming, movies, or sports, LG can let you experience what you’re passionate about even at home. This emphasis on experience and detail is owed to the introduction of the technology brand’s newest and best TV yet – the LG OLED GX.

LG OLED TV packs 100 million self-lit pixels which display an unprecedented amount of detail and lets you experience a new way of looking at the TV. Especially for sports aficionados, watching pivotal moments as it unfolds need to be as realistic as it can be. Seeing blazing-fast movements lets you immerse yourself just like you’re there in the field.

LG OLED TV’s incredible realism and true-to-life detail make for an unforgettable experience. Because every pixel illuminates one by one, LG OLED TVs can display fast-moving sport with less blur and flicker that might happen on backlit LCD TVs.

LG OLED TV is powered by a new α9 Gen 3 AI Processor 4K with AI Picture that gives you fluid motion and realistic action. As soon as you switch to a match, the TV automatically optimizes the picture quality to sports mode to give you the best settings to watch it in. Realistic, stutter-free sports lets you live life in detail.

Amidst all the action, LG OLED TV offers a response speed that’s over one thousand times faster than LED TV. With Bluetooth Surround Ready, you’re fully immersed in a three-dimensional stadium atmosphere. All you have to do is simply connect two LG Bluetooth speakers of the same model to your LG OLED TV.

Philippine Basketball Association’s Iron Man LA Tenorio shared his excitement with LG’s groundbreaking OLED technology. “Since live basketball games were suspended due to COVID-19, basketball hungry Filipinos were forced to just watch replays at home. That’s our new normal. Thankfully, due to the incredible amount of detail that LG TVs offer, the vivid but realistic colors and the fluid motion, it’s really life-like.”

LA also gushed about LG’s newest Bluetooth speakers, the LG XBoom PL7, which was bundled with the OLED TV. “I love that it’s so handy and portable. You can be listening in one room then bring it with you to another. The small, sleek body of the LG XBOOM Go packs a huge punch with 30 watts of power and stereophonic sound. I use my LG XBoom for almost everything – from gaming, exercising, even karaoke. It’s that versatile.”

Watch LA on YouTube and Facebook as he talks about Life in Details and how LG OLED TV is the perfect movie companion at home. In case you missed it, you can also watch the full event highlights here.

LG OLED GX 65-inch TV is priced at PhP 219,990 and is available in LG’s official Lazada page. For a full list of LG’s retail partners, visit its website.

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TikTok as a preferred search engine? Reports say so

01/18/2024

It’s not every day we hear  Sundar Pichai acknowledge a rival but Google’s head honcho wasn’t afraid to admit that TikTok was a rival that came out of nowhere.

So how does a short-form content-sharing platform become a rival to the world’s largest search engine?

Well, a recent study by Adobe sheds light on this phenomenon, revealing intriguing insights into why TikTok is gaining traction as a preferred search engine, what users are searching for, and who is turning to TikTok over Google.

The findings aren’t that surprising, to be honest. The report details that TikTok has become hub for the daily simple searches.

In a study that involved 808 consumers and 250 business owners of different ages, 1 in 10 expressed TikTok as a preference over Google for searching.

Since its exponential rise in the last few years, TikTok has gone beyond the dance and prank videos to provide more informative and educational content. (Though dance videos will probably live forever). The study also showed that TikTok resonated more with younger generations and search inquiries range from recipes, music, DIYs, to everyday life tips.

In detail, about 49% of millennials and 29% of Gen Xers have accepted TikTok as an alternative to Google but only a mere 14% of Baby Boomers understand and use the app.

So, what makes TikTok tick a preferred search engine?

The survey spills the tea — 44% rave about the ease of digesting short-form videos, 34% love a good story or are there for entertainment, and 31% crave that personalized, more humanized touch in communicating info. And unsurprisingly, tutorials take a big part of the cake with 62% of the group consuming them.

Image from MediaPost

Caution should still be practiced, however, as TikTok provides user-generated content that works on a popularity algorithm, unlike Google which still values factors like page authority. While popular, TikTok obviously falls short in providing authoritative content, even though it excels in sharing expertise and experiences in the real world.

For business owners, TikTok serves as a strategic platform to meet search intent. Over half of them (54%) use TikTok to promote their businesses, with video tutorials outperforming traditional search engine results pages.

However, while TikTok influencers play a role in promotions, only 33% have successfully converted engagement into sales. Business owners allocate an average of 15% of their marketing budget to TikTok content creation.

So, is TikTok the next-gen search engine?

It’s definitely rewriting some of the rules but the fact remains that it’s effective with the new generation of content guzzlers. While it may not replace Google entirely, TikTok’s unique format and content diversity make it a compelling choice for those looking beyond traditional search engines.

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